Brandwave

How popular isSigma in search?

In August 2026, there were an estimated 40.5K branded searches for Sigma worldwide which is down 18.2% over the last 11 months. Sigma holds 1.1% estimated Share of Search among camera lenses worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony74.8%
  2. Nikon12.3%
  3. Canon9.7%
  4. Tamron2%
  5. Sigma1.1%
  6. Tokina0.04%
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Which camera lenses compete with Sigma?

Sigma against camera lenses worldwide, by month

Share of Search by month for Sony, Nikon, Canon, Tamron, Sigma. The figures are in the table below the chart.

View monthly share of search table
MonthSonyNikonCanonTamronSigmaTokina
Oct 202571.6%14.4%10.1%2.4%1.6%0.05%
Nov 202575.8%12.5%8.6%1.7%1.4%0.04%
Dec 202575.8%12.5%8.6%1.7%1.4%0.04%
Jan 202674.5%12.2%10.2%1.6%1.3%0.04%
Feb 202671.9%14.5%9.9%2.4%1.3%0.05%
Mar 202672%14.5%9.9%1.9%1.6%0.05%
Apr 202672.4%14.5%9.5%2%1.6%0.05%
May 202672.6%14.6%9.4%2%1.3%0.04%
Jun 202674.5%12.2%9.8%2%1.3%0.04%
Jul 202676.9%10.3%9.5%2.1%1.1%0.04%
Aug 202674.8%12.3%9.7%2%1.1%0.04%
Sep 2026——————

  1. 1.Sony

    74.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Nikon

    12.3%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.

  3. 3.Canon

    9.7%

    Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.

  4. 4.Tamron

    2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Sigma

    1.1%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tokina

    0.04%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sigma and its closest rivals

How has branded search demand for Sigma changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sigma worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Sigma’s estimated Share of Search among camera lenses worldwide held steady, from 1.6% to 1.1%.

How did search popularity change for camera lenses worldwide in August 2026?

  1. In August 2026, Nikon gained estimated Share of Search among camera lenses worldwide, from 10.3% to 12.3%.

  2. In August 2026, Sony lost estimated Share of Search among camera lenses worldwide, from 76.9% to 74.8%.

  3. Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

  4. Estimated monthly branded searches for Tokina worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Sigma worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How is Sigma measured?

Brandwave collects information about searches that people make online using Sigma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sigma lenses

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How the Brand Demand Index is measured

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