Brandwave

Kodak vs Nikon:Which is searched more?

In September 2026, Nikon had more branded searches than Kodak among film camera brands worldwide. Nikon was estimated to have 836K branded searches compared to Kodak’s 472K, and held a 28.7% Share of Search versus Kodak’s 16.2%. These are worldwide searches for English-language branded terms.

Share of Search among film camera brands worldwide in September 2026Which is more popular in search, Kodak or Nikon?
Kodak16.2%472K searches
vs
Nikon28.7%836K searches

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Which is more popular in search, Kodak or Nikon?

Compare the film camera brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kodak and Nikon among film camera brands worldwide, by month

Share of Search by month for Nikon, Kodak. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmNikonKodakOlympusCanonLeica Geosystems
Oct 202537.6%30.4%17.1%10.8%3.2%0.8%
Nov 202536.4%31%19.1%10%3%0.6%
Dec 202541.2%29%17.6%9.1%2.7%0.45%
Jan 202640.2%28.1%18.2%9.5%3.5%0.57%
Feb 202634%31.6%18.4%11.7%3.5%0.71%
Mar 202636.4%30.5%16.6%12.8%3.1%0.63%
Apr 202636.4%31%16.6%12.8%2.6%0.63%
May 202637.5%31.5%17%10.8%2.6%0.65%
Jun 202634.5%29.7%18.1%14.1%2.8%0.7%
Jul 202638%28.1%17.3%13.4%2.7%0.54%
Aug 202637.9%31%16.8%10.6%3.2%0.52%
Sep 202638.6%28.7%16.2%12.7%3.1%0.62%

How has the Kodak and Nikon comparison changed over the last 12 months?

  • Nikon was ahead of Kodak in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kodak’s estimated Share of Search among film camera brands worldwide moved from 17.1% to 16.2%, and its estimated monthly branded searches moved from 477K to 472K.
  • Across the 12 months ending September 2026, Nikon’s estimated Share of Search among film camera brands worldwide moved from 30.4% to 28.7%, and its estimated monthly branded searches moved from 847K to 836K.

How did search popularity change for film camera brands worldwide in September 2026?

  1. In September 2026, Nikon lost estimated Share of Search among film camera brands worldwide, from 31% to 28.7%.

  2. In September 2026, Kodak lost estimated Share of Search among film camera brands worldwide, from 16.8% to 16.2%.

Other head-to-heads among film camera brands

How each brand is measured

Brandwave collects information about searches that people make online using Kodak’s and Nikon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kodak

2 branded search terms

  • kodak
  • kodak film

Nikon

4 branded search terms

  • nikon
  • nikon camera
  • nikon coolpix
  • nikon z6iii

How the Brand Demand Index is measured

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