Brandwave

How popular isKodak in search?

In September 2026, there were an estimated 472K branded searches for Kodak worldwide which held steady over the last 12 months. Kodak holds 14.9% estimated Share of Search among film camera brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fujifilm35.4%
  2. Nikon26.3%
  3. Kodak14.9%
  4. Olympus11.6%
  5. Canon11.2%
  6. Leica Geosystems0.57%
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Which film camera brands compete with Kodak?

Kodak against film camera brands worldwide, by month

Share of Search by month for Fujifilm, Nikon, Kodak, Olympus, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmNikonKodakOlympusCanonLeica Geosystems
Oct 202534.8%28.1%15.8%10%10.5%0.74%
Nov 202533.9%28.9%17.8%9.3%9.6%0.56%
Dec 202538.6%27.2%16.5%8.5%8.8%0.42%
Jan 202637.1%25.9%16.8%8.8%10.9%0.53%
Feb 202631.4%29.1%17%10.8%11.1%0.65%
Mar 202633.8%28.4%15.4%11.9%9.9%0.58%
Apr 202633.8%28.8%15.4%11.9%9.5%0.58%
May 202634.8%29.2%15.8%10%9.7%0.6%
Jun 202631.8%27.4%16.7%13%10.4%0.64%
Jul 202634.7%25.6%15.8%12.2%11.2%0.49%
Aug 202634.7%28.3%15.4%9.7%11.5%0.48%
Sep 202635.4%26.3%14.9%11.6%11.2%0.57%

  1. 1.Fujifilm

    35.4%

    Held 1st. 1.1M estimated branded searches, +4.1% vs prior month. Share +0.7 points.

  2. 2.Nikon

    26.3%

    Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -2 points.

  3. 3.Kodak

    14.9%

    Held 3rd. 472K estimated branded searches, -1% vs prior month. Share -0.5 points.

  4. 4.Olympus

    11.6%

    Moved from 5th to 4th. 368K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  5. 5.Canon

    11.2%

    Moved from 4th to 5th. 356K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Leica Geosystems

    0.57%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between Kodak and its closest rivals

Every comparison with Kodak

How has branded search demand for Kodak changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kodak worldwide held steady, from 477K to 472K.
  • Across the 12 months ending September 2026, Kodak’s estimated Share of Search among film camera brands worldwide decreased from 15.8% to 14.9%.
  • Across the 12 months ending September 2026, Kodak’s estimated Share of Search among film camera brands worldwide peaked at 17.8% in November 2025 and was lowest at 14.9% in September 2026.

How did search popularity change for film camera brands worldwide in September 2026?

  1. In September 2026, Olympus overtook Canon to rank 4th among film camera brands worldwide, with 11.6% estimated Share of Search.

  2. In September 2026, Fujifilm gained estimated Share of Search among film camera brands worldwide, from 34.7% to 35.4%.

  3. In September 2026, Nikon lost estimated Share of Search among film camera brands worldwide, from 28.3% to 26.3%.

  4. Kodak’s estimated Share of Search among film camera brands worldwide has lost ground for 3 months in a row, from 16.7% to 14.9% in September 2026.

  5. Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.

  6. Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

Where does Kodak compete?

Kodak is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Instant camera brands4th of 611.6%Show ranking
Film camera brands3rd of 614.9%Shown above
Mini printer brands2nd of 322.5%Show ranking
Film brands2nd of 628%Show ranking
Mini projector brands2nd of 335.1%Show ranking

How is Kodak measured?

Brandwave collects information about searches that people make online using Kodak’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kodak
  • kodak film

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How the Brand Demand Index is measured

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