Foma vs Kodak:Which is more popular by branded search?
In August 2026, Kodak had more branded searches than Foma among film brands worldwide. Kodak was estimated to have 27.1K branded searches compared to Foma’s 18.1K, and held a 3.1% Share of Search versus Foma’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Foma or Kodak?
Compare the film brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kodak, Foma. The figures are in the table below the chart.
View monthly share of search table
| Month | Fujifilm | Kodak | Foma | CineStill | Ilford | Lomography |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 3.1% | 2.5% | 0.91% | 0.41% | 0.41% |
| Nov 2025 | 92.6% | 3% | 2.5% | 1.1% | 0.41% | 0.33% |
| Dec 2025 | 93.2% | 3.1% | 2.1% | 0.92% | 0.34% | 0.34% |
| Jan 2026 | 92.3% | 2.5% | 3.7% | 0.91% | 0.33% | 0.27% |
| Feb 2026 | 89.8% | 3% | 5.4% | 1.1% | 0.39% | 0.39% |
| Mar 2026 | 88.8% | 2.9% | 6.5% | 1.1% | 0.39% | 0.31% |
| Apr 2026 | 92.8% | 3.1% | 2.5% | 0.91% | 0.41% | 0.33% |
| May 2026 | 91.7% | 3% | 3.7% | 0.9% | 0.4% | 0.32% |
| Jun 2026 | 92.5% | 3.1% | 2.5% | 1.1% | 0.4% | 0.4% |
| Jul 2026 | 93.6% | 3.1% | 1.7% | 0.92% | 0.33% | 0.41% |
| Aug 2026 | 93% | 3.1% | 2% | 1.1% | 0.41% | 0.41% |
| Sep 2026 | — | — | — | — | — | — |
How has the Foma and Kodak comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Foma took it in January 2026, Kodak took it in April 2026, Foma took it in May 2026, Kodak took it in June 2026.
- Across the 11 months ending August 2026, Foma’s estimated Share of Search among film brands worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Kodak’s estimated Share of Search among film brands worldwide held steady at 3.1%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for film brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Foma worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Foma’s and Kodak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.