Brandwave

Film brands:Which brands are most popular in search?

In August 2026, Fujifilm was the most searched among film brands worldwide, with an estimated 823K branded searches and 93% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fujifilm93%
  2. Kodak3.1%
  3. Foma2%
  4. CineStill1.1%
  5. Ilford0.41%
  6. Lomography0.41%

Follow film brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the film brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among film brands worldwide, by month

Share of Search by month for Fujifilm, Kodak, Foma. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmKodakFomaCineStillIlfordLomography
Oct 202592.7%3.1%2.5%0.91%0.41%0.41%
Nov 202592.6%3%2.5%1.1%0.41%0.33%
Dec 202593.2%3.1%2.1%0.92%0.34%0.34%
Jan 202692.3%2.5%3.7%0.91%0.33%0.27%
Feb 202689.8%3%5.4%1.1%0.39%0.39%
Mar 202688.8%2.9%6.5%1.1%0.39%0.31%
Apr 202692.8%3.1%2.5%0.91%0.41%0.33%
May 202691.7%3%3.7%0.9%0.4%0.32%
Jun 202692.5%3.1%2.5%1.1%0.4%0.4%
Jul 202693.6%3.1%1.7%0.92%0.33%0.41%
Aug 202693%3.1%2%1.1%0.41%0.41%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fujifilm

    93%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Kodak

    3.1%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Foma

    2%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  4. 4.CineStill

    1.1%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Ilford

    0.41%

    Moved from 6th to 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  6. 6.Lomography

    0.41%

    Moved from 5th to 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among film brands worldwide?

In August 2026, Fujifilm was the most searched among film brands worldwide, with an estimated 823K branded searches and 93% estimated Share of Search within this set. Kodak is in 2nd place, 89.9 percentage points behind at 3.1% Share of Search.

Global film brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fujifilm92.7% → 93%93.6%Jul 202688.8%Mar 20261st
Kodak3.1%3.1%Dec 20252.5%Jan 20262nd
Foma2.5% → 2%6.5%Mar 20261.7%Jul 20263rd
CineStill0.91% → 1.1%1.1%Aug 20260.9%May 20264th
Ilford0.41%0.41%Aug 20260.33%Jul 20265th
Lomography0.41%0.41%Jul 20260.27%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among film brands worldwide peaked at 93.6% in July 2026 and was lowest at 88.8% in March 2026.
  • Across the 11 months ending August 2026, Foma’s estimated Share of Search among film brands worldwide peaked at 6.5% in March 2026 and was lowest at 1.7% in July 2026.
  • Across the 11 months ending August 2026, Fujifilm, Kodak, Foma, CineStill, Ilford and Lomography held steady: their estimated Share of Search among film brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for film brands worldwide in August 2026?

  1. In August 2026, Fujifilm lost estimated Share of Search among film brands worldwide, from 93.6% to 93%.

  2. In August 2026, Ilford rose from 6th to 5th among film brands worldwide.

  3. In August 2026, Lomography fell from 5th to 6th among film brands worldwide.

  4. Estimated monthly branded searches for CineStill worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Foma worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free