Brandwave

CineStill vs Fujifilm:Which is more popular by branded search?

In August 2026, Fujifilm had more branded searches than CineStill among film brands worldwide. Fujifilm was estimated to have 823K branded searches compared to CineStill’s 9.9K, and held a 93% Share of Search versus CineStill’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among film brands worldwide in August 2026Which is more popular in search, CineStill or Fujifilm?
CineStill1.1%9.9K searches
vs
Fujifilm93%823K searches

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Which is more popular in search, CineStill or Fujifilm?

Compare the film brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CineStill and Fujifilm among film brands worldwide, by month

Share of Search by month for Fujifilm, CineStill. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmKodakFomaCineStillIlfordLomography
Oct 202592.7%3.1%2.5%0.91%0.41%0.41%
Nov 202592.6%3%2.5%1.1%0.41%0.33%
Dec 202593.2%3.1%2.1%0.92%0.34%0.34%
Jan 202692.3%2.5%3.7%0.91%0.33%0.27%
Feb 202689.8%3%5.4%1.1%0.39%0.39%
Mar 202688.8%2.9%6.5%1.1%0.39%0.31%
Apr 202692.8%3.1%2.5%0.91%0.41%0.33%
May 202691.7%3%3.7%0.9%0.4%0.32%
Jun 202692.5%3.1%2.5%1.1%0.4%0.4%
Jul 202693.6%3.1%1.7%0.92%0.33%0.41%
Aug 202693%3.1%2%1.1%0.41%0.41%
Sep 2026——————

How has the CineStill and Fujifilm comparison changed over the last 12 months?

  • Fujifilm was ahead of CineStill in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, CineStill’s estimated Share of Search among film brands worldwide moved from 0.91% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among film brands worldwide moved from 92.7% to 93%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for film brands worldwide in August 2026?

  1. In August 2026, Fujifilm lost estimated Share of Search among film brands worldwide, from 93.6% to 93%.

  2. Estimated monthly branded searches for CineStill worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CineStill’s and Fujifilm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CineStill

1 branded search term

  • cinestill

Fujifilm

1 branded search term

  • fujifilm

How the Brand Demand Index is measured

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