Brandwave

How popular isKodak in search?

In September 2026, there were an estimated 472K branded searches for Kodak worldwide which held steady over the last 12 months. Kodak holds 81.8% estimated Share of Search among mini printer brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kodak81.8%
  2. Canon15.7%
  3. HP2.6%
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Which mini printer brands compete with Kodak?

Kodak against mini printer brands worldwide, by month

Share of Search by month for Kodak, Canon, HP. The figures are in the table below the chart.

View monthly share of search table
MonthKodakCanonHP
Oct 202580.2%15.2%4.6%
Nov 202584.6%13.3%2.2%
Dec 202583.8%13%3.2%
Jan 202680.8%15.4%3.8%
Feb 202681.3%15.6%3.1%
Mar 202680.9%15.3%3.8%
Apr 202684.3%13.1%2.6%
May 202684.3%13.1%2.6%
Jun 202684.6%13.3%2.2%
Jul 202684.7%13.1%2.1%
Aug 202681.9%15.5%2.5%
Sep 202681.8%15.7%2.6%
  1. 1.Kodak

    81.8%

    Held 1st. 472K estimated branded searches, -1% vs prior month. Share -0.2 points.

  2. 2.Canon

    15.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.HP

    2.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kodak and its closest rivals

How has branded search demand for Kodak changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kodak worldwide held steady, from 477K to 472K.
  • Across the 12 months ending September 2026, Kodak’s estimated Share of Search among mini printer brands worldwide increased from 80.2% to 81.8%.
  • Across the 12 months ending September 2026, Kodak’s estimated Share of Search among mini printer brands worldwide peaked at 84.7% in July 2026 and was lowest at 80.2% in October 2025.

How did search popularity change for mini printer brands worldwide in September 2026?

  1. Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

Where does Kodak compete?

Kodak is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Instant camera brands4th of 612.4%Show ranking
Film camera brands3rd of 616.2%Show ranking
Film brands2nd of 628%Show ranking
Mini projector brands2nd of 340%Show ranking
Mini printer brands1st of 381.8%Shown above

How is Kodak measured?

Brandwave collects information about searches that people make online using Kodak’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kodak
  • kodak film

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How the Brand Demand Index is measured

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Is Kodak your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.