Brandwave

Instant camera brands:Which brands are most popular in search?

Fujifilm and Mint share the highest estimated Share of Search among instant camera brands worldwide, at 30.4% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fujifilm30.4%
  2. Mint30.4%
  3. Polaroid24.9%
  4. Canon13.2%
  5. Kodak1%
  6. Lomography0.13%

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Share of SearchLeaderboard

Compare the instant camera brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among instant camera brands worldwide, by month

Share of Search by month for Fujifilm, Mint, Polaroid, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmMintPolaroidCanonKodakLomography
Oct 202530.9%30.9%25.3%11.8%1%0.14%
Nov 202530.9%25.3%30.9%11.7%1%0.11%
Dec 202531.5%26%31.5%9.8%1%0.11%
Jan 202634.5%28.4%23.2%12.9%0.93%0.1%
Feb 202630.2%30.2%24.7%13.8%1%0.13%
Mar 202634.5%28.2%23.1%12.9%1.1%0.12%
Apr 202632.7%32.7%21.8%11.7%1.1%0.12%
May 202632.7%32.7%21.9%11.6%1.1%0.12%
Jun 202630.4%30.4%24.8%13.3%1%0.13%
Jul 202634.1%27.9%22.8%14%1.1%0.15%
Aug 202630.4%30.4%24.9%13.2%1%0.13%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fujifilm

    30.4%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Mint

    30.4%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.Polaroid

    24.9%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  4. 4.Canon

    13.2%

    Held 4th. 356K estimated branded searches, +4.9% vs prior month. Share -0.9 points.

  5. 5.Kodak

    1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Lomography

    0.13%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among instant camera brands worldwide?

Fujifilm and Mint share the highest estimated Share of Search among instant camera brands worldwide, at 30.4% in August 2026.

Global instant camera brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fujifilm30.9% → 30.4%34.5%Mar 202630.2%Feb 20261st
Mint30.9% → 30.4%32.7%May 202625.3%Nov 20252nd
Polaroid25.3% → 24.9%31.5%Dec 202521.8%Apr 20263rd
Canon11.8% → 13.2%14%Jul 20269.8%Dec 20254th
Kodak1%1.1%Mar 20260.93%Jan 20265th
Lomography0.14% → 0.13%0.15%Jul 20260.1%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among instant camera brands worldwide increased from 11.8% to 13.2%.
  • Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among instant camera brands worldwide peaked at 34.5% in March 2026 and was lowest at 30.2% in February 2026.
  • Across the 11 months ending August 2026, Mint’s estimated Share of Search among instant camera brands worldwide peaked at 32.7% in May 2026 and was lowest at 25.3% in November 2025.
  • Across the 11 months ending August 2026, Polaroid’s estimated Share of Search among instant camera brands worldwide peaked at 31.5% in December 2025 and was lowest at 21.8% in April 2026.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among instant camera brands worldwide peaked at 14% in July 2026 and was lowest at 9.8% in December 2025.
  • Across the 11 months ending August 2026, Fujifilm, Mint, Polaroid, Kodak and Lomography held steady: their estimated Share of Search among instant camera brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for instant camera brands worldwide in August 2026?

  1. In August 2026, Mint gained estimated Share of Search among instant camera brands worldwide, from 27.9% to 30.4%.

  2. In August 2026, Polaroid gained estimated Share of Search among instant camera brands worldwide, from 22.8% to 24.9%.

  3. In August 2026, Fujifilm lost estimated Share of Search among instant camera brands worldwide, from 34.1% to 30.4%.

  4. In August 2026, Canon lost estimated Share of Search among instant camera brands worldwide, from 14% to 13.2%.

How the Brand Demand Index is measured

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