Brandwave

How popular isZeiss in search?

In August 2026, there were an estimated 246K branded searches for Zeiss worldwide which held steady over the last 11 months. Zeiss holds 13% estimated Share of Search among metrology software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Faro52.7%
  2. Hexagon29%
  3. Zeiss13%
  4. Mitutoyo3.9%
  5. Renishaw1.4%
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Where does Zeiss compete?

Zeiss is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Metrology software3rd of 513%Shown below
Microscope brands3rd of 524.1%Show ranking

Which metrology software compete with Zeiss?

Zeiss against metrology software worldwide, by month

Share of Search by month for Faro, Hexagon, Zeiss, Mitutoyo. The figures are in the table below the chart.

View monthly share of search table
MonthFaroHexagonZeissMitutoyoRenishaw
Oct 202536.1%44.1%13.2%4.9%1.8%
Nov 202531.6%47.2%14.1%5.2%1.9%
Dec 202535%42.9%15.7%4.7%1.7%
Jan 202638%38%17%5.1%1.9%
Feb 202636.4%44.5%13.3%4%1.8%
Mar 202640.8%40.8%12.2%4.5%1.6%
Apr 202641.2%41.2%12.3%3.7%1.7%
May 202641.3%41.3%12.3%3.7%1.4%
Jun 202645.6%37.3%11.1%4.1%1.8%
Jul 202657.1%25.7%11.5%4.2%1.5%
Aug 202652.7%29%13%3.9%1.4%
Sep 2026—————

  1. 1.Faro

    52.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.Hexagon

    29%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.3 points.

  3. 3.Zeiss

    13%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  4. 4.Mitutoyo

    3.9%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Renishaw

    1.4%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Zeiss and its closest rivals

How has branded search demand for Zeiss changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zeiss worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Zeiss’ estimated Share of Search among metrology software worldwide peaked at 17% in January 2026 and was lowest at 11.1% in June 2026.

How did search popularity change for metrology software worldwide in August 2026?

  1. In August 2026, Hexagon gained estimated Share of Search among metrology software worldwide, from 25.7% to 29%.

  2. In August 2026, Zeiss gained estimated Share of Search among metrology software worldwide, from 11.5% to 13%.

  3. In August 2026, Faro lost estimated Share of Search among metrology software worldwide, from 57.1% to 52.7%.

  4. Estimated monthly branded searches for Mitutoyo worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Renishaw worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Zeiss measured?

Brandwave collects information about searches that people make online using Zeiss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zeiss

Do you work for Zeiss? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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