Brandwave

Metrology software:Which brands are most popular in search?

In August 2026, Faro was the most searched among metrology software worldwide, with an estimated 1M branded searches and 52.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Faro52.7%
  2. Hexagon29%
  3. Zeiss13%
  4. Mitutoyo3.9%
  5. Renishaw1.4%

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Share of SearchLeaderboard

Compare the software used for precision measurement. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among metrology software worldwide, by month

Share of Search by month for Faro, Hexagon, Zeiss, Mitutoyo. The figures are in the table below the chart.

View monthly share of search table
MonthFaroHexagonZeissMitutoyoRenishaw
Oct 202536.1%44.1%13.2%4.9%1.8%
Nov 202531.6%47.2%14.1%5.2%1.9%
Dec 202535%42.9%15.7%4.7%1.7%
Jan 202638%38%17%5.1%1.9%
Feb 202636.4%44.5%13.3%4%1.8%
Mar 202640.8%40.8%12.2%4.5%1.6%
Apr 202641.2%41.2%12.3%3.7%1.7%
May 202641.3%41.3%12.3%3.7%1.4%
Jun 202645.6%37.3%11.1%4.1%1.8%
Jul 202657.1%25.7%11.5%4.2%1.5%
Aug 202652.7%29%13%3.9%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Faro

    52.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.Hexagon

    29%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.3 points.

  3. 3.Zeiss

    13%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  4. 4.Mitutoyo

    3.9%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Renishaw

    1.4%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among metrology software worldwide?

In August 2026, Faro was the most searched among metrology software worldwide, with an estimated 1M branded searches and 52.7% estimated Share of Search within this set. Hexagon is in 2nd place, 23.7 percentage points behind at 29% Share of Search.

Global metrology software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Faro36.1% → 52.7%57.1%Jul 202631.6%Nov 20252nd → 1st
Hexagon44.1% → 29%47.2%Nov 202525.7%Jul 20261st → 2nd
Zeiss13.2% → 13%17%Jan 202611.1%Jun 20263rd
Mitutoyo4.9% → 3.9%5.2%Nov 20253.7%Apr 20264th
Renishaw1.8% → 1.4%1.9%Nov 20251.4%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Faro’s estimated Share of Search among metrology software worldwide increased from 36.1% to 52.7%.
  • Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among metrology software worldwide decreased from 44.1% to 29%.
  • Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among metrology software worldwide decreased from 4.9% to 3.9%.
  • Across the 11 months ending August 2026, Faro’s estimated Share of Search among metrology software worldwide peaked at 57.1% in July 2026 and was lowest at 31.6% in November 2025.
  • Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among metrology software worldwide peaked at 47.2% in November 2025 and was lowest at 25.7% in July 2026.
  • Across the 11 months ending August 2026, Zeiss’ estimated Share of Search among metrology software worldwide peaked at 17% in January 2026 and was lowest at 11.1% in June 2026.
  • Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among metrology software worldwide peaked at 5.2% in November 2025 and was lowest at 3.7% in April 2026.
  • Across the 11 months ending August 2026, Faro rose from 2nd to 1st among metrology software worldwide.
  • Across the 11 months ending August 2026, Hexagon fell from 1st to 2nd among metrology software worldwide.
  • Across the 11 months ending August 2026, Zeiss and Renishaw held steady: their estimated Share of Search among metrology software worldwide each moved less than 0.5 percentage points.

How did search popularity change for metrology software worldwide in August 2026?

  1. In August 2026, Hexagon gained estimated Share of Search among metrology software worldwide, from 25.7% to 29%.

  2. In August 2026, Zeiss gained estimated Share of Search among metrology software worldwide, from 11.5% to 13%.

  3. In August 2026, Faro lost estimated Share of Search among metrology software worldwide, from 57.1% to 52.7%.

  4. Estimated monthly branded searches for Mitutoyo worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Renishaw worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How the Brand Demand Index is measured

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