Brandwave

Mitutoyo vs PolyWorks:Which is more popular?

In September 2026, Mitutoyo had more branded searches than PolyWorks among metrology software worldwide. Mitutoyo had about 74,000 branded searches, while PolyWorks had 9,900. Mitutoyo made up 19.5% of all metrology software searches we track, and PolyWorks accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about metrology software, PolyWorks appeared in all five answers and Mitutoyo in one. PolyWorks was mentioned before Mitutoyo in every answer.

Among metrology software worldwide in September 2026

Who do people search for more?

Mitutoyo, about 7 searches for every 1 for PolyWorks

Mitutoyo 74K searchesPolyWorks 9.9K searches

Who does AI mention more?

PolyWorks, mentioned in every answer we collected

PolyWorks in 5 of 5Mitutoyo in 1 of 5

Who does AI recommend more?

PolyWorks, named ahead of Mitutoyo in every answer

PolyWorks first in 5Mitutoyo never first

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Top metrology software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PolyWorks appeared in all five answers. Mitutoyo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PolyWorks was listed before Mitutoyo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeiss1st
  2. PolyWorks2nd
  3. PC-DMIS3rd
  4. Hexagon4th
  5. Verisurf5th
  6. Faro6th
  7. Mitutoyo7th
  8. Renishaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hexagon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PolyWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PC-DMIS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verisurf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Faro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitutoyo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renishaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metrology software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mitutoyo or PolyWorks more popular in search?

This chart shows how often people search Google for Mitutoyo and PolyWorks by name. Each line represents a brand's share of searches for all eight metrology software we track, month by month, from English-language searches worldwide.

Mitutoyo and PolyWorks among metrology software worldwide, by month

Share of searches by month for Mitutoyo, PolyWorks. The figures are in the table below the chart.

View monthly share of searches table
MonthZeissMitutoyoRenishawHexagonPolyWorksPC-DMISVerisurfFaro
Oct 202560.9%22.4%8.2%3.7%3.7%0.89%0.32%0.03%
Nov 202561.3%22.6%8.3%3%3.7%0.9%0.25%0.02%
Dec 202564.9%19.5%7.1%2.6%4.8%0.77%0.26%0.01%
Jan 202665.9%19.8%7.3%2.7%3.2%0.79%0.28%0.02%
Feb 202663.9%19.2%8.6%3.1%3.8%0.94%0.26%0.03%
Mar 202660.8%22.4%8.2%3.7%3.7%1.1%0.25%0.02%
Apr 202664.4%19.4%8.7%3.2%3.2%0.94%0.26%0.02%
May 202665.4%19.7%7.2%3.2%3.2%0.96%0.27%0.02%
Jun 202660%22.1%9.9%3.6%3%1.1%0.3%0.02%
Jul 202661.1%22.5%8.2%3.7%3%1.1%0.3%0.03%
Aug 202665.3%19.7%7.2%2.6%3.9%0.96%0.27%0.02%
Sep 202664.8%19.5%8.7%3.2%2.6%0.95%0.26%0.02%

How has the Mitutoyo and PolyWorks comparison changed over the last 12 months?

3 findings
  • Mitutoyo was ahead of PolyWorks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mitutoyo’s share of searches among metrology software worldwide moved from 22.4% to 19.5%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, PolyWorks’ share of searches among metrology software worldwide moved from 3.7% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for metrology software worldwide in September 2026?

3 changes
  1. In September 2026, Hexagon overtook PolyWorks to rank 4th among metrology software worldwide, with 3.2% of the searches.

  2. In September 2026, PolyWorks lost share of searches among metrology software worldwide, from 3.9% to 2.6%.

  3. Estimated monthly branded searches for Mitutoyo worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mitutoyo’s and PolyWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitutoyo

1 branded search term

  • mitutoyo

PolyWorks

1 branded search term

  • polyworks

How the Brand Demand Index is measured

Other head-to-heads among metrology software

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