How popular isMitutoyo in search?
In August 2026, there were an estimated 74K branded searches for Mitutoyo worldwide which is down 18.2% over the last 11 months. Mitutoyo holds 3.9% estimated Share of Search among metrology software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which metrology software compete with Mitutoyo?
Share of Search by month for Faro, Hexagon, Zeiss, Mitutoyo. The figures are in the table below the chart.
View monthly share of search table
| Month | Faro | Hexagon | Zeiss | Mitutoyo | Renishaw |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 44.1% | 13.2% | 4.9% | 1.8% |
| Nov 2025 | 31.6% | 47.2% | 14.1% | 5.2% | 1.9% |
| Dec 2025 | 35% | 42.9% | 15.7% | 4.7% | 1.7% |
| Jan 2026 | 38% | 38% | 17% | 5.1% | 1.9% |
| Feb 2026 | 36.4% | 44.5% | 13.3% | 4% | 1.8% |
| Mar 2026 | 40.8% | 40.8% | 12.2% | 4.5% | 1.6% |
| Apr 2026 | 41.2% | 41.2% | 12.3% | 3.7% | 1.7% |
| May 2026 | 41.3% | 41.3% | 12.3% | 3.7% | 1.4% |
| Jun 2026 | 45.6% | 37.3% | 11.1% | 4.1% | 1.8% |
| Jul 2026 | 57.1% | 25.7% | 11.5% | 4.2% | 1.5% |
| Aug 2026 | 52.7% | 29% | 13% | 3.9% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 1M | 0% | -4.4 points | |
| 2, held 2nd | 29% | 550K | +22.2% | +3.3 points | |
| 3, held 3rd | 13% | 246K | +22.4% | +1.5 points | |
| 4, held 4th | 3.9% | 74K | 0% | -0.3 points | |
| 5, held 5th | 1.4% | 27.1K | 0% | -0.1 points |
1.Faro
52.7%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -4.4 points.
2.Hexagon
29%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.3 points.
3.Zeiss
13%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.5 points.
4.Mitutoyo
3.9%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Renishaw
1.4%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Mitutoyo and its closest rivals
How has branded search demand for Mitutoyo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mitutoyo worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among metrology software worldwide decreased from 4.9% to 3.9%.
- Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among metrology software worldwide peaked at 5.2% in November 2025 and was lowest at 3.7% in April 2026.
How did search popularity change for metrology software worldwide in August 2026?
5 changes
In August 2026, Hexagon gained estimated Share of Search among metrology software worldwide, from 25.7% to 29%.
In August 2026, Zeiss gained estimated Share of Search among metrology software worldwide, from 11.5% to 13%.
In August 2026, Faro lost estimated Share of Search among metrology software worldwide, from 57.1% to 52.7%.
Estimated monthly branded searches for Mitutoyo worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Estimated monthly branded searches for Renishaw worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
Where does Mitutoyo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Metrology software | 4th of 5 | 3.9% | Shown above |
| Micrometer brands | 3rd of 6 | 20.3% | Show ranking |
| Caliper brands | 3rd of 6 | 27.2% | Show ranking |
How is Mitutoyo measured?
Brandwave collects information about searches that people make online using Mitutoyo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mitutoyo
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Is Mitutoyo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.