How popular isMitutoyo in search?
In August 2026, there were an estimated 74K branded searches for Mitutoyo worldwide which is down 18.2% over the last 11 months. Mitutoyo holds 20.3% estimated Share of Search among micrometer brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Draper45.2%
- Fowler24.8%
- Mitutoyo20.3%
- Starrett6.1%
Sealey3.3%- Moore & Wright0.36%
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Which micrometer brands compete with Mitutoyo?
Share of Search by month for Draper, Fowler, Mitutoyo, Starrett, Sealey. The figures are in the table below the chart.
View monthly share of search table
| Month | Draper | Fowler | Mitutoyo | Starrett | Sealey | Moore & Wright |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 31.1% | 25.6% | 7.7% | 4.2% | 0.37% |
| Nov 2025 | 29.2% | 29.2% | 29.2% | 7.2% | 4.8% | 0.42% |
| Dec 2025 | 23.2% | 42.4% | 23.2% | 7% | 3.8% | 0.31% |
| Jan 2026 | 27.5% | 33.4% | 27.5% | 6.7% | 4.5% | 0.39% |
| Feb 2026 | 44.9% | 24.6% | 20.1% | 6% | 4% | 0.35% |
| Mar 2026 | 60.6% | 18.1% | 14.9% | 3.7% | 2.4% | 0.21% |
| Apr 2026 | 37.8% | 30.8% | 20.7% | 6.2% | 4.1% | 0.28% |
| May 2026 | 33.1% | 33.1% | 22.3% | 6.7% | 4.5% | 0.3% |
| Jun 2026 | 49.8% | 22.4% | 18.3% | 5.5% | 3.7% | 0.32% |
| Jul 2026 | 35.2% | 28.9% | 23.7% | 7.1% | 4.7% | 0.42% |
| Aug 2026 | 45.2% | 24.8% | 20.3% | 6.1% | 3.3% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.2% | 165K | +50% | +10 points | |
| 2, held 2nd | 24.8% | 90.5K | 0% | -4.1 points | |
| 3, held 3rd | 20.3% | 74K | 0% | -3.4 points | |
| 4, held 4th | 6.1% | 22.2K | 0% | -1 points | |
| 5, held 5th | 3.3% | 12.1K | -18.2% | -1.4 points | |
| 6, held 6th | 0.36% | 1.3K | 0% | -0.1 points |
1.Draper
45.2%
Held 1st. 165K estimated branded searches, +50% vs prior month. Share +10 points.
2.Fowler
24.8%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -4.1 points.
3.Mitutoyo
20.3%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -3.4 points.
4.Starrett
6.1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.
5.
Sealey3.3%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
0.36%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Mitutoyo and its closest rivals
How has branded search demand for Mitutoyo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mitutoyo worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among micrometer brands worldwide decreased from 25.6% to 20.3%.
- Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among micrometer brands worldwide peaked at 29.2% in November 2025 and was lowest at 14.9% in March 2026.
How did search popularity change for micrometer brands worldwide in August 2026?
5 changes
In August 2026, Draper gained estimated Share of Search among micrometer brands worldwide, from 35.2% to 45.2%.
In August 2026, Fowler lost estimated Share of Search among micrometer brands worldwide, from 28.9% to 24.8%.
In August 2026, Mitutoyo lost estimated Share of Search among micrometer brands worldwide, from 23.7% to 20.3%.
In August 2026, Sealey lost estimated Share of Search among micrometer brands worldwide, from 4.7% to 3.3%.
In August 2026, Starrett lost estimated Share of Search among micrometer brands worldwide, from 7.1% to 6.1%.
Where does Mitutoyo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Metrology software | 4th of 5 | 3.9% | Show ranking |
| Micrometer brands | 3rd of 6 | 20.3% | Shown above |
| Caliper brands | 3rd of 6 | 27.2% | Show ranking |
How is Mitutoyo measured?
Brandwave collects information about searches that people make online using Mitutoyo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mitutoyo
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Is Mitutoyo your brand?
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