Brandwave

How popular isMitutoyo in search?

In August 2026, there were an estimated 74K branded searches for Mitutoyo worldwide which is down 18.2% over the last 11 months. Mitutoyo holds 27.2% estimated Share of Search among caliper brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fowler33.3%
  2. Kinex27.2%
  3. Mitutoyo27.2%
  4. Starrett8.2%
  5. Neiko3.6%
  6. Moore & Wright0.48%
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Which caliper brands compete with Mitutoyo?

Mitutoyo against caliper brands worldwide, by month

Share of Search by month for Fowler, Kinex, Mitutoyo, Starrett, Neiko. The figures are in the table below the chart.

View monthly share of search table
MonthFowlerKinexMitutoyoStarrettNeikoMoore & Wright
Oct 202535.7%24%29.4%8.8%1.8%0.42%
Nov 202531.9%26.1%31.9%7.8%1.9%0.46%
Dec 202543.3%23.7%23.7%7.1%1.7%0.32%
Jan 202636.3%24.4%29.8%7.3%1.8%0.43%
Feb 202635.8%23.9%29.3%8.8%1.7%0.51%
Mar 202636.4%24.5%29.9%7.3%1.5%0.43%
Apr 202639.6%21.8%26.7%8%3.6%0.36%
May 202639.9%21.9%26.8%8%2.9%0.36%
Jun 202635.3%23.6%28.8%8.7%3.2%0.51%
Jul 202635.3%23.6%28.8%8.7%3.2%0.51%
Aug 202633.3%27.2%27.2%8.2%3.6%0.48%
Sep 2026——————

  1. 1.Fowler

    33.3%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Kinex

    27.2%

    Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

  3. 3.Mitutoyo

    27.2%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Starrett

    8.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Neiko

    3.6%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Moore & Wright

    0.48%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mitutoyo and its closest rivals

How has branded search demand for Mitutoyo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mitutoyo worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among caliper brands worldwide decreased from 29.4% to 27.2%.
  • Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among caliper brands worldwide peaked at 31.9% in November 2025 and was lowest at 23.7% in December 2025.
  • Across the 11 months ending August 2026, Mitutoyo fell from 2nd to 3rd among caliper brands worldwide.

How did search popularity change for caliper brands worldwide in August 2026?

  1. In August 2026, Kinex overtook Mitutoyo to rank 2nd among caliper brands worldwide, at 27.2%.

  2. In August 2026, Fowler lost estimated Share of Search among caliper brands worldwide, from 35.3% to 33.3%.

  3. In August 2026, Mitutoyo lost estimated Share of Search among caliper brands worldwide, from 28.8% to 27.2%.

  4. Estimated monthly branded searches for Neiko worldwide rose 83.3% over 11 measured months, from 5.4K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Starrett worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Mitutoyo compete?

Mitutoyo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Metrology software4th of 53.9%Show ranking
Micrometer brands3rd of 620.3%Show ranking
Caliper brands3rd of 627.2%Shown above

How is Mitutoyo measured?

Brandwave collects information about searches that people make online using Mitutoyo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mitutoyo

Do you work for Mitutoyo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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