Hexagon vs Mitutoyo:Which is more popular by branded search?
In August 2026, Hexagon had more branded searches than Mitutoyo among metrology software worldwide. Hexagon was estimated to have 550K branded searches compared to Mitutoyo’s 74K, and held a 29% Share of Search versus Mitutoyo’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hexagon or Mitutoyo?
Compare the software used for precision measurement. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hexagon, Mitutoyo. The figures are in the table below the chart.
View monthly share of search table
| Month | Faro | Hexagon | Zeiss | Mitutoyo | Renishaw |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 44.1% | 13.2% | 4.9% | 1.8% |
| Nov 2025 | 31.6% | 47.2% | 14.1% | 5.2% | 1.9% |
| Dec 2025 | 35% | 42.9% | 15.7% | 4.7% | 1.7% |
| Jan 2026 | 38% | 38% | 17% | 5.1% | 1.9% |
| Feb 2026 | 36.4% | 44.5% | 13.3% | 4% | 1.8% |
| Mar 2026 | 40.8% | 40.8% | 12.2% | 4.5% | 1.6% |
| Apr 2026 | 41.2% | 41.2% | 12.3% | 3.7% | 1.7% |
| May 2026 | 41.3% | 41.3% | 12.3% | 3.7% | 1.4% |
| Jun 2026 | 45.6% | 37.3% | 11.1% | 4.1% | 1.8% |
| Jul 2026 | 57.1% | 25.7% | 11.5% | 4.2% | 1.5% |
| Aug 2026 | 52.7% | 29% | 13% | 3.9% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Hexagon and Mitutoyo comparison changed over the last 12 months?
3 findings
- Hexagon was ahead of Mitutoyo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among metrology software worldwide moved from 44.1% to 29%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among metrology software worldwide moved from 4.9% to 3.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for metrology software worldwide in August 2026?
2 changes
In August 2026, Hexagon gained estimated Share of Search among metrology software worldwide, from 25.7% to 29%.
Estimated monthly branded searches for Mitutoyo worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hexagon’s and Mitutoyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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