How popular isHexagon in search?
In August 2026, there were an estimated 550K branded searches for Hexagon worldwide which is down 33.2% over the last 11 months. Hexagon holds 27.8% estimated Share of Search among digital twin platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bentley61.6%- Hexagon27.8%
- Dassault Systemes5.6%
Autodesk Maya2.5%
- AVEVA2.5%
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Where does Hexagon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Digital twin platforms | 2nd of 5 | 27.8% | Shown below |
| Metrology software | 2nd of 5 | 29% | Show ranking |
Which digital twin platforms compete with Hexagon?
Share of Search by month for Bentley, Hexagon, Dassault Systemes, Autodesk Maya, AVEVA. The figures are in the table below the chart.
View monthly share of search table
| Month | Bentley | Hexagon | Dassault Systemes | Autodesk Maya | AVEVA |
|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 31.9% | 5.2% | 2.3% | 2.3% |
| Nov 2025 | 53.9% | 36.4% | 4.9% | 2.7% | 2.2% |
| Dec 2025 | 58.3% | 32.2% | 5.3% | 2.4% | 1.9% |
| Jan 2026 | 57.7% | 31.9% | 5.2% | 2.9% | 2.3% |
| Feb 2026 | 52.3% | 35.3% | 8.6% | 2.1% | 1.7% |
| Mar 2026 | 53.3% | 36% | 5.9% | 2.6% | 2.2% |
| Apr 2026 | 59.2% | 32.5% | 4.3% | 2.4% | 1.6% |
| May 2026 | 59.5% | 32.6% | 4.4% | 2% | 1.6% |
| Jun 2026 | 57.6% | 31.8% | 6.4% | 2.3% | 1.9% |
| Jul 2026 | 64.4% | 23.7% | 7.1% | 2.6% | 2.1% |
| Aug 2026 | 61.6% | 27.8% | 5.6% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.6% | 1.2M | 0% | -2.7 points | |
| 2, held 2nd | 27.8% | 550K | +22.2% | +4 points | |
| 3, held 3rd | 5.6% | 110K | -18.5% | -1.6 points | |
| 4, held 4th | 2.5% | 49.5K | 0% | -0.1 points | |
| 5, held 5th | 2.5% | 49.5K | +22.2% | +0.4 points |
1.
Bentley61.6%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.7 points.
2.Hexagon
27.8%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4 points.
5.6%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
2.5%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.AVEVA
2.5%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
Compare search popularity between Hexagon and its closest rivals
How has branded search demand for Hexagon changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hexagon worldwide fell from 823K to 550K.
- Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among digital twin platforms worldwide decreased from 31.9% to 27.8%.
- Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among digital twin platforms worldwide peaked at 36.4% in November 2025 and was lowest at 23.7% in July 2026.
How did search popularity change for digital twin platforms worldwide in August 2026?
5 changes
In August 2026, Hexagon gained estimated Share of Search among digital twin platforms worldwide, from 23.7% to 27.8%.
In August 2026, Bentley lost estimated Share of Search among digital twin platforms worldwide, from 64.4% to 61.6%.
In August 2026, Dassault Systemes lost estimated Share of Search among digital twin platforms worldwide, from 7.1% to 5.6%.
AVEVA’s estimated Share of Search among digital twin platforms worldwide has gained ground for 3 months in a row, from 1.6% to 2.5% in August 2026.
Estimated monthly branded searches for Autodesk Maya worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How is Hexagon measured?
Brandwave collects information about searches that people make online using Hexagon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hexagon
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Is Hexagon your brand?
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