Brandwave

Hexagon vs PolyWorks:Which is more popular?

In September 2026, Hexagon had more branded searches than PolyWorks among metrology software worldwide. Hexagon had about 12,100 branded searches, while PolyWorks had 9,900. Hexagon made up 3.2% of all metrology software searches we track, and PolyWorks accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about metrology software, both Hexagon and PolyWorks appeared in all five answers. PolyWorks was mentioned before Hexagon in four out of five answers.

Among metrology software worldwide in September 2026

Who do people search for more?

Hexagon, about 22% more searches than PolyWorks

Hexagon 12.1K searchesPolyWorks 9.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Hexagon in 5 of 5PolyWorks in 5 of 5

Who does AI recommend more?

PolyWorks, named ahead of Hexagon in 4 of 5 answers

PolyWorks first in 4Hexagon first in 1

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Top metrology software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Hexagon and PolyWorks showed up in all five answers. PolyWorks was listed before Hexagon in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeiss1st
  2. PolyWorks2nd
  3. PC-DMIS3rd
  4. Hexagon4th
  5. Verisurf5th
  6. Faro6th
  7. Mitutoyo7th
  8. Renishaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hexagon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PolyWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PC-DMIS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verisurf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Faro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitutoyo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renishaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metrology software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hexagon or PolyWorks more popular in search?

This chart shows how often people search Google for Hexagon and PolyWorks by name. Each line represents a brand's share of searches for all eight metrology software we track, month by month, from English-language searches worldwide.

Hexagon and PolyWorks among metrology software worldwide, by month

Share of searches by month for Hexagon, PolyWorks. The figures are in the table below the chart.

View monthly share of searches table
MonthZeissMitutoyoRenishawHexagonPolyWorksPC-DMISVerisurfFaro
Oct 202560.9%22.4%8.2%3.7%3.7%0.89%0.32%0.03%
Nov 202561.3%22.6%8.3%3%3.7%0.9%0.25%0.02%
Dec 202564.9%19.5%7.1%2.6%4.8%0.77%0.26%0.01%
Jan 202665.9%19.8%7.3%2.7%3.2%0.79%0.28%0.02%
Feb 202663.9%19.2%8.6%3.1%3.8%0.94%0.26%0.03%
Mar 202660.8%22.4%8.2%3.7%3.7%1.1%0.25%0.02%
Apr 202664.4%19.4%8.7%3.2%3.2%0.94%0.26%0.02%
May 202665.4%19.7%7.2%3.2%3.2%0.96%0.27%0.02%
Jun 202660%22.1%9.9%3.6%3%1.1%0.3%0.02%
Jul 202661.1%22.5%8.2%3.7%3%1.1%0.3%0.03%
Aug 202665.3%19.7%7.2%2.6%3.9%0.96%0.27%0.02%
Sep 202664.8%19.5%8.7%3.2%2.6%0.95%0.26%0.02%

How has the Hexagon and PolyWorks comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Hexagon took it in June 2026, PolyWorks took it in August 2026, Hexagon took it in September 2026.
  • Across the 12 months ending September 2026, Hexagon’s share of searches among metrology software worldwide moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, PolyWorks’ share of searches among metrology software worldwide moved from 3.7% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for metrology software worldwide in September 2026?

2 changes
  1. In September 2026, Hexagon overtook PolyWorks to rank 4th among metrology software worldwide, with 3.2% of the searches.

  2. In September 2026, PolyWorks lost share of searches among metrology software worldwide, from 3.9% to 2.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hexagon’s and PolyWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hexagon

1 branded search term

  • hexagon metrology

PolyWorks

1 branded search term

  • polyworks

How the Brand Demand Index is measured

Other head-to-heads among metrology software

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