Brandwave

Hexagon vs Verisurf:Which is more popular?

In September 2026, Hexagon had more branded searches than Verisurf among metrology software worldwide. Hexagon had about 12,100 branded searches, while Verisurf had 1,000. Hexagon made up 3.2% of all metrology software searches we track, and Verisurf accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about metrology software, Hexagon appeared in all five answers and Verisurf in two. Hexagon was mentioned before Verisurf in three out of five answers.

Among metrology software worldwide in September 2026

Who do people search for more?

Hexagon, about 12 searches for every 1 for Verisurf

Hexagon 12.1K searchesVerisurf 1K searches

Who does AI mention more?

Hexagon, mentioned in every answer we collected

Hexagon in 5 of 5Verisurf in 2 of 5

Who does AI recommend more?

Hexagon, named ahead of Verisurf in 3 of 5 answers

Hexagon first in 3Verisurf first in 2

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Top metrology software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hexagon appeared in all five answers. Verisurf was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hexagon was listed before Verisurf in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeiss1st
  2. PolyWorks2nd
  3. PC-DMIS3rd
  4. Hexagon4th
  5. Verisurf5th
  6. Faro6th
  7. Mitutoyo7th
  8. Renishaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hexagon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PolyWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PC-DMIS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verisurf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Faro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitutoyo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renishaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metrology software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hexagon or Verisurf more popular in search?

This chart shows how often people search Google for Hexagon and Verisurf by name. Each line represents a brand's share of searches for all eight metrology software we track, month by month, from English-language searches worldwide.

Hexagon and Verisurf among metrology software worldwide, by month

Share of searches by month for Hexagon, Verisurf. The figures are in the table below the chart.

View monthly share of searches table
MonthZeissMitutoyoRenishawHexagonPolyWorksPC-DMISVerisurfFaro
Oct 202560.9%22.4%8.2%3.7%3.7%0.89%0.32%0.03%
Nov 202561.3%22.6%8.3%3%3.7%0.9%0.25%0.02%
Dec 202564.9%19.5%7.1%2.6%4.8%0.77%0.26%0.01%
Jan 202665.9%19.8%7.3%2.7%3.2%0.79%0.28%0.02%
Feb 202663.9%19.2%8.6%3.1%3.8%0.94%0.26%0.03%
Mar 202660.8%22.4%8.2%3.7%3.7%1.1%0.25%0.02%
Apr 202664.4%19.4%8.7%3.2%3.2%0.94%0.26%0.02%
May 202665.4%19.7%7.2%3.2%3.2%0.96%0.27%0.02%
Jun 202660%22.1%9.9%3.6%3%1.1%0.3%0.02%
Jul 202661.1%22.5%8.2%3.7%3%1.1%0.3%0.03%
Aug 202665.3%19.7%7.2%2.6%3.9%0.96%0.27%0.02%
Sep 202664.8%19.5%8.7%3.2%2.6%0.95%0.26%0.02%

How has the Hexagon and Verisurf comparison changed over the last 12 months?

3 findings
  • Hexagon was ahead of Verisurf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hexagon’s share of searches among metrology software worldwide moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Verisurf’s share of searches among metrology software worldwide moved from 0.32% to 0.26%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for metrology software worldwide in September 2026?

2 changes
  1. In September 2026, Hexagon overtook PolyWorks to rank 4th among metrology software worldwide, with 3.2% of the searches.

  2. Estimated monthly branded searches for Verisurf worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hexagon’s and Verisurf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hexagon

1 branded search term

  • hexagon metrology

Verisurf

1 branded search term

  • verisurf

How the Brand Demand Index is measured

Other head-to-heads among metrology software

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