Brandwave

Digital twin platforms:Which brands are most popular in search?

In August 2026, Bentley was the most searched among digital twin platforms worldwide, with an estimated 1.2M branded searches and 61.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bentley61.6%
  2. Hexagon27.8%
  3. Dassault Systemes5.6%
  4. Autodesk Maya2.5%
  5. AVEVA2.5%

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Share of SearchLeaderboard

Compare the platforms used to model physical assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among digital twin platforms worldwide, by month

Share of Search by month for Bentley, Hexagon, Dassault Systemes, Autodesk Maya, AVEVA. The figures are in the table below the chart.

View monthly share of search table
MonthBentleyHexagonDassault SystemesAutodesk MayaAVEVA
Oct 202558.2%31.9%5.2%2.3%2.3%
Nov 202553.9%36.4%4.9%2.7%2.2%
Dec 202558.3%32.2%5.3%2.4%1.9%
Jan 202657.7%31.9%5.2%2.9%2.3%
Feb 202652.3%35.3%8.6%2.1%1.7%
Mar 202653.3%36%5.9%2.6%2.2%
Apr 202659.2%32.5%4.3%2.4%1.6%
May 202659.5%32.6%4.4%2%1.6%
Jun 202657.6%31.8%6.4%2.3%1.9%
Jul 202664.4%23.7%7.1%2.6%2.1%
Aug 202661.6%27.8%5.6%2.5%2.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bentley

    61.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Hexagon

    27.8%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4 points.

  3. Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  4. Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.AVEVA

    2.5%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among digital twin platforms worldwide?

In August 2026, Bentley was the most searched among digital twin platforms worldwide, with an estimated 1.2M branded searches and 61.6% estimated Share of Search within this set. Hexagon is in 2nd place, 33.9 percentage points behind at 27.8% Share of Search.

Global digital twin platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bentley58.2% → 61.6%64.4%Jul 202652.3%Feb 20261st
Hexagon31.9% → 27.8%36.4%Nov 202523.7%Jul 20262nd
Dassault Systemes5.2% → 5.6%8.6%Feb 20264.3%Apr 20263rd
Autodesk Maya2.3% → 2.5%2.9%Jan 20262%May 20264th
AVEVA2.3% → 2.5%2.5%Aug 20261.6%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bentley’s estimated Share of Search among digital twin platforms worldwide increased from 58.2% to 61.6%.
  • Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among digital twin platforms worldwide decreased from 31.9% to 27.8%.
  • Across the 11 months ending August 2026, Bentley’s estimated Share of Search among digital twin platforms worldwide peaked at 64.4% in July 2026 and was lowest at 52.3% in February 2026.
  • Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among digital twin platforms worldwide peaked at 36.4% in November 2025 and was lowest at 23.7% in July 2026.
  • Across the 11 months ending August 2026, Dassault Systemes’ estimated Share of Search among digital twin platforms worldwide peaked at 8.6% in February 2026 and was lowest at 4.3% in April 2026.
  • Across the 11 months ending August 2026, Dassault Systemes, Autodesk Maya and AVEVA held steady: their estimated Share of Search among digital twin platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for digital twin platforms worldwide in August 2026?

  1. In August 2026, Hexagon gained estimated Share of Search among digital twin platforms worldwide, from 23.7% to 27.8%.

  2. In August 2026, Bentley lost estimated Share of Search among digital twin platforms worldwide, from 64.4% to 61.6%.

  3. In August 2026, Dassault Systemes lost estimated Share of Search among digital twin platforms worldwide, from 7.1% to 5.6%.

  4. AVEVA’s estimated Share of Search among digital twin platforms worldwide has gained ground for 3 months in a row, from 1.6% to 2.5% in August 2026.

  5. Estimated monthly branded searches for Autodesk Maya worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How the Brand Demand Index is measured

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