Brandwave

Caliper brands:Which brands are most popular in search?

In August 2026, Fowler was the most searched among caliper brands worldwide, with an estimated 90.5K branded searches and 33.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fowler33.3%
  2. Kinex27.2%
  3. Mitutoyo27.2%
  4. Starrett8.2%
  5. Neiko3.6%
  6. Moore & Wright0.48%

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Share of SearchLeaderboard

Compare the caliper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among caliper brands worldwide, by month

Share of Search by month for Fowler, Kinex, Mitutoyo, Starrett, Neiko. The figures are in the table below the chart.

View monthly share of search table
MonthFowlerKinexMitutoyoStarrettNeikoMoore & Wright
Oct 202535.7%24%29.4%8.8%1.8%0.42%
Nov 202531.9%26.1%31.9%7.8%1.9%0.46%
Dec 202543.3%23.7%23.7%7.1%1.7%0.32%
Jan 202636.3%24.4%29.8%7.3%1.8%0.43%
Feb 202635.8%23.9%29.3%8.8%1.7%0.51%
Mar 202636.4%24.5%29.9%7.3%1.5%0.43%
Apr 202639.6%21.8%26.7%8%3.6%0.36%
May 202639.9%21.9%26.8%8%2.9%0.36%
Jun 202635.3%23.6%28.8%8.7%3.2%0.51%
Jul 202635.3%23.6%28.8%8.7%3.2%0.51%
Aug 202633.3%27.2%27.2%8.2%3.6%0.48%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fowler

    33.3%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Kinex

    27.2%

    Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

  3. 3.Mitutoyo

    27.2%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Starrett

    8.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Neiko

    3.6%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Moore & Wright

    0.48%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among caliper brands worldwide?

In August 2026, Fowler was the most searched among caliper brands worldwide, with an estimated 90.5K branded searches and 33.3% estimated Share of Search within this set. Kinex is in 2nd place, 6.1 percentage points behind at 27.2% Share of Search.

Global caliper brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fowler35.7% → 33.3%43.3%Dec 202531.9%Nov 20251st
Kinex24% → 27.2%27.2%Aug 202621.8%Apr 20263rd → 2nd
Mitutoyo29.4% → 27.2%31.9%Nov 202523.7%Dec 20252nd → 3rd
Starrett8.8% → 8.2%8.8%Oct 20257.1%Dec 20254th
Neiko1.8% → 3.6%3.6%Aug 20261.5%Mar 20265th
Moore & Wright0.42% → 0.48%0.51%Feb 20260.32%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fowler’s estimated Share of Search among caliper brands worldwide decreased from 35.7% to 33.3%.
  • Across the 11 months ending August 2026, Kinex’s estimated Share of Search among caliper brands worldwide increased from 24% to 27.2%.
  • Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among caliper brands worldwide decreased from 29.4% to 27.2%.
  • Across the 11 months ending August 2026, Starrett’s estimated Share of Search among caliper brands worldwide decreased from 8.8% to 8.2%.
  • Across the 11 months ending August 2026, Neiko’s estimated Share of Search among caliper brands worldwide increased from 1.8% to 3.6%.
  • Across the 11 months ending August 2026, Fowler’s estimated Share of Search among caliper brands worldwide peaked at 43.3% in December 2025 and was lowest at 31.9% in November 2025.
  • Across the 11 months ending August 2026, Kinex’s estimated Share of Search among caliper brands worldwide peaked at 27.2% in August 2026 and was lowest at 21.8% in April 2026.
  • Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among caliper brands worldwide peaked at 31.9% in November 2025 and was lowest at 23.7% in December 2025.
  • Across the 11 months ending August 2026, Starrett’s estimated Share of Search among caliper brands worldwide peaked at 8.8% in October 2025 and was lowest at 7.1% in December 2025.
  • Across the 11 months ending August 2026, Neiko’s estimated Share of Search among caliper brands worldwide peaked at 3.6% in August 2026 and was lowest at 1.5% in March 2026.
  • Across the 11 months ending August 2026, Kinex rose from 3rd to 2nd among caliper brands worldwide.
  • Across the 11 months ending August 2026, Mitutoyo fell from 2nd to 3rd among caliper brands worldwide.
  • Across the 11 months ending August 2026, Moore & Wright held steady: its estimated Share of Search among caliper brands worldwide moved less than 0.5 percentage points.

How did search popularity change for caliper brands worldwide in August 2026?

  1. In August 2026, Kinex overtook Mitutoyo to rank 2nd among caliper brands worldwide, at 27.2%.

  2. In August 2026, Fowler lost estimated Share of Search among caliper brands worldwide, from 35.3% to 33.3%.

  3. In August 2026, Mitutoyo lost estimated Share of Search among caliper brands worldwide, from 28.8% to 27.2%.

  4. Estimated monthly branded searches for Neiko worldwide rose 83.3% over 11 measured months, from 5.4K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Starrett worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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