Brandwave

How popular isMoore & Wright in search?

In August 2026, there were an estimated 1.3K branded searches for Moore & Wright worldwide which held steady over the last 11 months. Moore & Wright holds 0.48% estimated Share of Search among caliper brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fowler33.3%
  2. Kinex27.2%
  3. Mitutoyo27.2%
  4. Starrett8.2%
  5. Neiko3.6%
  6. Moore & Wright0.48%
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Which caliper brands compete with Moore & Wright?

Moore & Wright against caliper brands worldwide, by month

Share of Search by month for Fowler, Kinex, Mitutoyo, Starrett, Neiko, Moore & Wright. The figures are in the table below the chart.

View monthly share of search table
MonthFowlerKinexMitutoyoStarrettNeikoMoore & Wright
Oct 202535.7%24%29.4%8.8%1.8%0.42%
Nov 202531.9%26.1%31.9%7.8%1.9%0.46%
Dec 202543.3%23.7%23.7%7.1%1.7%0.32%
Jan 202636.3%24.4%29.8%7.3%1.8%0.43%
Feb 202635.8%23.9%29.3%8.8%1.7%0.51%
Mar 202636.4%24.5%29.9%7.3%1.5%0.43%
Apr 202639.6%21.8%26.7%8%3.6%0.36%
May 202639.9%21.9%26.8%8%2.9%0.36%
Jun 202635.3%23.6%28.8%8.7%3.2%0.51%
Jul 202635.3%23.6%28.8%8.7%3.2%0.51%
Aug 202633.3%27.2%27.2%8.2%3.6%0.48%
Sep 2026——————
  1. 1.Fowler

    33.3%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Kinex

    27.2%

    Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

  3. 3.Mitutoyo

    27.2%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Starrett

    8.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Neiko

    3.6%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Moore & Wright and its closest rivals

How has branded search demand for Moore & Wright changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Moore & Wright worldwide held steady at 1.3K.
  • Across the 11 months ending August 2026, Moore & Wright’s estimated Share of Search among caliper brands worldwide held steady, from 0.42% to 0.48%.

How did search popularity change for caliper brands worldwide in August 2026?

  1. In August 2026, Kinex overtook Mitutoyo to rank 2nd among caliper brands worldwide, at 27.2%.

  2. In August 2026, Fowler lost estimated Share of Search among caliper brands worldwide, from 35.3% to 33.3%.

  3. In August 2026, Mitutoyo lost estimated Share of Search among caliper brands worldwide, from 28.8% to 27.2%.

  4. Estimated monthly branded searches for Neiko worldwide rose 83.3% over 11 measured months, from 5.4K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Starrett worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Moore & Wright compete?

Moore & Wright is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Micrometer brands6th of 60.36%Show ranking
Caliper brands6th of 60.48%Shown above

How is Moore & Wright measured?

Brandwave collects information about searches that people make online using Moore & Wright’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • moore and wright

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How the Brand Demand Index is measured

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Is Moore & Wright your brand?

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