How popular isMoore & Wright in search?
In August 2026, there were an estimated 1.3K branded searches for Moore & Wright worldwide which held steady over the last 11 months. Moore & Wright holds 0.48% estimated Share of Search among caliper brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which caliper brands compete with Moore & Wright?
Share of Search by month for Fowler, Kinex, Mitutoyo, Starrett, Neiko, Moore & Wright. The figures are in the table below the chart.
View monthly share of search table
| Month | Fowler | Kinex | Mitutoyo | Starrett | Neiko | Moore & Wright |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 24% | 29.4% | 8.8% | 1.8% | 0.42% |
| Nov 2025 | 31.9% | 26.1% | 31.9% | 7.8% | 1.9% | 0.46% |
| Dec 2025 | 43.3% | 23.7% | 23.7% | 7.1% | 1.7% | 0.32% |
| Jan 2026 | 36.3% | 24.4% | 29.8% | 7.3% | 1.8% | 0.43% |
| Feb 2026 | 35.8% | 23.9% | 29.3% | 8.8% | 1.7% | 0.51% |
| Mar 2026 | 36.4% | 24.5% | 29.9% | 7.3% | 1.5% | 0.43% |
| Apr 2026 | 39.6% | 21.8% | 26.7% | 8% | 3.6% | 0.36% |
| May 2026 | 39.9% | 21.9% | 26.8% | 8% | 2.9% | 0.36% |
| Jun 2026 | 35.3% | 23.6% | 28.8% | 8.7% | 3.2% | 0.51% |
| Jul 2026 | 35.3% | 23.6% | 28.8% | 8.7% | 3.2% | 0.51% |
| Aug 2026 | 33.3% | 27.2% | 27.2% | 8.2% | 3.6% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 90.5K | 0% | -2 points | |
| 2, moved from 3rd to 2nd | 27.2% | 74K | +22.3% | +3.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 27.2% | 74K | 0% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.2% | 22.2K | 0% | -0.5 points | |
| 5, held 5th | 3.6% | 9.9K | +22.2% | +0.5 points | |
| 6, held 6th | 0.48% | 1.3K | 0% | 0 points |
1.
Fowler33.3%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2 points.
2.Kinex
27.2%
Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +3.6 points.
3.
Mitutoyo27.2%
Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.
4.
Starrett8.2%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.Neiko
3.6%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
0.48%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Moore & Wright and its closest rivals
How has branded search demand for Moore & Wright changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Moore & Wright worldwide held steady at 1.3K.
- Across the 11 months ending August 2026, Moore & Wright’s estimated Share of Search among caliper brands worldwide held steady, from 0.42% to 0.48%.
How did search popularity change for caliper brands worldwide in August 2026?
5 changes
In August 2026, Kinex overtook Mitutoyo to rank 2nd among caliper brands worldwide, at 27.2%.

In August 2026, Fowler lost estimated Share of Search among caliper brands worldwide, from 35.3% to 33.3%.

In August 2026, Mitutoyo lost estimated Share of Search among caliper brands worldwide, from 28.8% to 27.2%.
Estimated monthly branded searches for Neiko worldwide rose 83.3% over 11 measured months, from 5.4K to 9.9K in August 2026.

Estimated monthly branded searches for Starrett worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Where does Moore & Wright compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Micrometer brands | 6th of 6 | 0.36% | Show ranking |
| Caliper brands | 6th of 6 | 0.48% | Shown above |
How is Moore & Wright measured?
Brandwave collects information about searches that people make online using Moore & Wright’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- moore and wright
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Is Moore & Wright your brand?
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