How popular isMahr?
In September 2026, people searched for Mahr by name about 33,400 times worldwide, a 22.1% increase from the previous year. These searches made up 11.5% of all global caliper brand searches, placing Mahr fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about caliper brands, Mahr appeared in three of the five answers and was the third most recommended of the seven.
Mahr is the fourth most searched of 7 competitors and the third most recommended in AI answers.
FowlerShare of searches 31.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MitutoyoShare of searches 25.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st- KinexShare of searches 20.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MahrShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
StarrettShare of searches 7.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top caliper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mahr was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mahr is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mitutoyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mahr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Starrett3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fowler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neiko1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kinex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moore & Wright0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caliper brands
5 answers
Asked ChatGPT
“Which caliper brand should I buy?”
Asked ChatGPT
“What are the best caliper brands?”
Asked ChatGPT
“What's the best caliper brand for precision measurements?”
Searched Google, AI Overview
“caliper brands”
Searched Google, AI Overview
“caliper for woodworking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which caliper brands compete with Mahr?
Share of searches by month for Fowler, Mitutoyo, Kinex, Mahr, Starrett, Neiko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fowler | Mitutoyo | Kinex | Mahr | Starrett | Neiko | Moore & Wright |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 27% | 22% | 8.2% | 8.1% | 1.6% | 0.39% |
| Nov 2025 | 29.1% | 29.1% | 23.8% | 8.8% | 7.1% | 1.7% | 0.42% |
| Dec 2025 | 39.8% | 21.8% | 21.8% | 8.1% | 6.6% | 1.6% | 0.3% |
| Jan 2026 | 33.3% | 27.4% | 22.4% | 8.3% | 6.7% | 1.6% | 0.39% |
| Feb 2026 | 30.8% | 25.2% | 20.6% | 13.9% | 7.6% | 1.5% | 0.44% |
| Mar 2026 | 32.8% | 27% | 22% | 9.9% | 6.6% | 1.3% | 0.39% |
| Apr 2026 | 36.1% | 24.3% | 19.8% | 9% | 7.3% | 3.2% | 0.33% |
| May 2026 | 36.3% | 24.4% | 20% | 9% | 7.3% | 2.7% | 0.33% |
| Jun 2026 | 31.9% | 26.1% | 21.3% | 9.6% | 7.8% | 2.9% | 0.46% |
| Jul 2026 | 31.9% | 26.1% | 21.3% | 9.6% | 7.8% | 2.9% | 0.46% |
| Aug 2026 | 28.9% | 23.7% | 23.7% | 13.1% | 7.1% | 3.2% | 0.42% |
| Sep 2026 | 31.2% | 25.5% | 20.9% | 11.5% | 7.7% | 2.8% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 90.5K | 0% | +2.3 points | |
| 2, moved from 3rd to 2nd | 25.5% | 74K | 0% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.9% | 60.5K | -18.2% | -2.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.5% | 33.4K | -18.1% | -1.5 points | |
| 5, held 5th | 7.7% | 22.2K | 0% | +0.6 points | |
| 6, held 6th | 2.8% | 8.1K | -18.2% | -0.4 points | |
| 7, held 7th | 0.45% | 1.3K | 0% | 0 points |
1.
Fowler31.2%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Mitutoyo25.5%
Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.Kinex
20.9%
Moved from 2nd to 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.8 points.
4.
Mahr11.5%
Held 4th. 33.4K estimated branded searches, -18.1% vs prior month. Share -1.5 points.
5.
Starrett7.7%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.Neiko
2.8%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.45%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Mahr and its closest rivals
Every comparison with Mahr
8 comparisons
How has branded search demand for Mahr changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mahr worldwide rose from 27.4K to 33.4K.
- Across the 12 months ending September 2026, Mahr’s share of searches among caliper brands worldwide increased from 8.2% to 11.5%.
- Across the 12 months ending September 2026, Mahr’s share of searches among caliper brands worldwide peaked at 13.9% in February 2026 and was lowest at 8.1% in December 2025.
How did search popularity change for caliper brands worldwide in September 2026?
6 changes
In September 2026, Mitutoyo overtook Kinex to rank 2nd among caliper brands worldwide, with 25.5% of the searches.
In September 2026, Fowler gained share of searches among caliper brands worldwide, from 28.9% to 31.2%.
In September 2026, Starrett gained share of searches among caliper brands worldwide, from 7.1% to 7.7%.
In September 2026, Kinex lost share of searches among caliper brands worldwide, from 23.7% to 20.9%.
In September 2026, Mahr lost share of searches among caliper brands worldwide, from 13.1% to 11.5%.
Estimated monthly branded searches for Neiko worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.
How are Mahr’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mahr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mahr
- mahr caliper
Do you work for Mahr? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Mahr compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Caliper brands | 4th of 7 | 11.5% | Shown above |
| Micrometer brands | 3rd of 8 | 14% | Show ranking |
Is Mahr your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.