Brandwave

How popular isMahr?

In September 2026, people searched for Mahr by name about 33,400 times worldwide, a 22.1% increase from the previous year. These searches made up 14% of all global micrometer brand searches, placing Mahr third out of eight brands. When we asked both ChatGPT and Google AI Overviews about micrometer brands, Mahr appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Mahr is the third most searched of 8 competitors and the third most recommended in AI answers.

  1. FowlerShare of searches 38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. MitutoyoShare of searches 31.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MahrShare of searches 14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. StarrettShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SealeyShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top micrometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mahr was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mahr is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitutoyo1st
  2. Starrett2nd
  3. Mahr3rd
  4. Fowler4th
  5. iGaging5th
  6. Sealey–
  7. Moore & Wright–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mitutoyo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fowler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mahr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starrett3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iGaging2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sealey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moore & Wright0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about micrometer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which micrometer brands compete with Mahr?

Mahr against micrometer brands worldwide, by month

Share of searches by month for Fowler, Mitutoyo, Mahr, Starrett, Sealey. The figures are in the table below the chart.

View monthly share of searches table
MonthFowlerMitutoyoMahrStarrettSealeyiGagingMoore & WrightDraper
Oct 202540.1%33%10%9.9%5.4%1.1%0.47%0.01%
Nov 202536.3%36.3%11%8.9%5.9%1.2%0.52%0.01%
Dec 202549.2%27%9.9%8.1%4.4%1.1%0.36%0.01%
Jan 202640.9%33.6%10.2%8.3%5.5%1.1%0.48%<0.01%
Feb 202636.8%30.1%16.6%9%6%0.98%0.53%0.02%
Mar 202640.1%33%12.1%8.1%5.4%0.87%0.47%<0.01%
Apr 202643.7%29.4%10.9%8.8%5.9%0.95%0.4%0.02%
May 202643.7%29.4%10.9%8.8%5.9%0.95%0.4%0.02%
Jun 202638.9%31.8%11.8%9.5%6.4%1%0.56%0.01%
Jul 202639%31.9%11.8%9.6%6.4%0.82%0.56%<0.01%
Aug 202637.2%30.4%16.8%9.1%5%0.99%0.53%<0.01%
Sep 202638%31.1%14%9.3%6.2%0.8%0.55%0.02%

  1. 1.Fowler

    38%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Mitutoyo

    31.1%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Mahr

    14%

    Held 3rd. 33.4K estimated branded searches, -18.1% vs prior month. Share -2.7 points.

  4. 4.Starrett

    9.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Sealey

    6.2%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  6. 6.iGaging

    0.8%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  7. 7.Moore & Wright

    0.55%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Draper

    0.02%

    Held 8th. 40 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Mahr and its closest rivals

Every comparison with Mahr

8 comparisons

How has branded search demand for Mahr changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mahr worldwide rose from 27.4K to 33.4K.
  • Across the 12 months ending September 2026, Mahr’s share of searches among micrometer brands worldwide increased from 10% to 14%.
  • Across the 12 months ending September 2026, Mahr’s share of searches among micrometer brands worldwide peaked at 16.8% in August 2026 and was lowest at 9.9% in December 2025.

How did search popularity change for micrometer brands worldwide in September 2026?

6 changes

  1. In September 2026, Sealey gained share of searches among micrometer brands worldwide, from 5% to 6.2%.

  2. In September 2026, Fowler gained share of searches among micrometer brands worldwide, from 37.2% to 38%.

  3. In September 2026, Mitutoyo gained share of searches among micrometer brands worldwide, from 30.4% to 31.1%.

  4. In September 2026, Mahr lost share of searches among micrometer brands worldwide, from 16.8% to 14%.

  5. Estimated monthly branded searches for Draper worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

  6. Estimated monthly branded searches for iGaging worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are Mahr’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mahr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mahr
  • mahr caliper

Do you work for Mahr? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mahr compete?

Mahr is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Caliper brands4th of 711.5%Show ranking
Micrometer brands3rd of 814%Shown above
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Is Mahr your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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