How popular isStarrett in search?
In August 2026, there were an estimated 22.2K branded searches for Starrett worldwide which is down 18.1% over the last 11 months. Starrett holds 8.2% estimated Share of Search among caliper brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Fowler33.3%
- Kinex27.2%
- Mitutoyo27.2%
- Starrett8.2%
- Neiko3.6%
- Moore & Wright0.48%
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Which caliper brands compete with Starrett?
Share of Search by month for Fowler, Kinex, Mitutoyo, Starrett, Neiko. The figures are in the table below the chart.
View monthly share of search table
| Month | Fowler | Kinex | Mitutoyo | Starrett | Neiko | Moore & Wright |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 24% | 29.4% | 8.8% | 1.8% | 0.42% |
| Nov 2025 | 31.9% | 26.1% | 31.9% | 7.8% | 1.9% | 0.46% |
| Dec 2025 | 43.3% | 23.7% | 23.7% | 7.1% | 1.7% | 0.32% |
| Jan 2026 | 36.3% | 24.4% | 29.8% | 7.3% | 1.8% | 0.43% |
| Feb 2026 | 35.8% | 23.9% | 29.3% | 8.8% | 1.7% | 0.51% |
| Mar 2026 | 36.4% | 24.5% | 29.9% | 7.3% | 1.5% | 0.43% |
| Apr 2026 | 39.6% | 21.8% | 26.7% | 8% | 3.6% | 0.36% |
| May 2026 | 39.9% | 21.9% | 26.8% | 8% | 2.9% | 0.36% |
| Jun 2026 | 35.3% | 23.6% | 28.8% | 8.7% | 3.2% | 0.51% |
| Jul 2026 | 35.3% | 23.6% | 28.8% | 8.7% | 3.2% | 0.51% |
| Aug 2026 | 33.3% | 27.2% | 27.2% | 8.2% | 3.6% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 90.5K | 0% | -2 points | |
| 2, moved from 3rd to 2nd | 27.2% | 74K | +22.3% | +3.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 27.2% | 74K | 0% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.2% | 22.2K | 0% | -0.5 points | |
| 5, held 5th | 3.6% | 9.9K | +22.2% | +0.5 points | |
| 6, held 6th | 0.48% | 1.3K | 0% | 0 points |
1.Fowler
33.3%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -2 points.
2.Kinex
27.2%
Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +3.6 points.
3.Mitutoyo
27.2%
Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.
4.Starrett
8.2%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.Neiko
3.6%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
0.48%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Starrett and its closest rivals
How has branded search demand for Starrett changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Starrett worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Starrett’s estimated Share of Search among caliper brands worldwide decreased from 8.8% to 8.2%.
- Across the 11 months ending August 2026, Starrett’s estimated Share of Search among caliper brands worldwide peaked at 8.8% in October 2025 and was lowest at 7.1% in December 2025.
How did search popularity change for caliper brands worldwide in August 2026?
5 changes
In August 2026, Kinex overtook Mitutoyo to rank 2nd among caliper brands worldwide, at 27.2%.
In August 2026, Fowler lost estimated Share of Search among caliper brands worldwide, from 35.3% to 33.3%.
In August 2026, Mitutoyo lost estimated Share of Search among caliper brands worldwide, from 28.8% to 27.2%.
Estimated monthly branded searches for Neiko worldwide rose 83.3% over 11 measured months, from 5.4K to 9.9K in August 2026.
Estimated monthly branded searches for Starrett worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Where does Starrett compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hole saw brands | 6th of 6 | 0.67% | Show ranking |
| Micrometer brands | 4th of 6 | 6.1% | Show ranking |
| Caliper brands | 4th of 6 | 8.2% | Shown above |
How is Starrett measured?
Brandwave collects information about searches that people make online using Starrett’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- starrett
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Is Starrett your brand?
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