Brandwave

Sealey vs Starrett:Which is more popular by branded search?

In August 2026, Starrett had more branded searches than Sealey among micrometer brands worldwide. Starrett was estimated to have 22.2K branded searches compared to Sealey’s 12.1K, and held a 6.1% Share of Search versus Sealey’s 3.3%. These are worldwide searches for English-language branded terms.

Share of Search among micrometer brands worldwide in August 2026Which is more popular in search, Sealey or Starrett?
Sealey3.3%12.1K searches
vs
Starrett6.1%22.2K searches

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Which is more popular in search, Sealey or Starrett?

Compare the micrometer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sealey and Starrett among micrometer brands worldwide, by month

Share of Search by month for Starrett, Sealey. The figures are in the table below the chart.

View monthly share of search table
MonthDraperFowlerMitutoyoStarrettSealeyMoore & Wright
Oct 202531.1%31.1%25.6%7.7%4.2%0.37%
Nov 202529.2%29.2%29.2%7.2%4.8%0.42%
Dec 202523.2%42.4%23.2%7%3.8%0.31%
Jan 202627.5%33.4%27.5%6.7%4.5%0.39%
Feb 202644.9%24.6%20.1%6%4%0.35%
Mar 202660.6%18.1%14.9%3.7%2.4%0.21%
Apr 202637.8%30.8%20.7%6.2%4.1%0.28%
May 202633.1%33.1%22.3%6.7%4.5%0.3%
Jun 202649.8%22.4%18.3%5.5%3.7%0.32%
Jul 202635.2%28.9%23.7%7.1%4.7%0.42%
Aug 202645.2%24.8%20.3%6.1%3.3%0.36%
Sep 2026——————

How has the Sealey and Starrett comparison changed over the last 12 months?

  • Starrett was ahead of Sealey in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Sealey’s estimated Share of Search among micrometer brands worldwide moved from 4.2% to 3.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Starrett’s estimated Share of Search among micrometer brands worldwide moved from 7.7% to 6.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for micrometer brands worldwide in August 2026?

  1. In August 2026, Sealey lost estimated Share of Search among micrometer brands worldwide, from 4.7% to 3.3%.

  2. In August 2026, Starrett lost estimated Share of Search among micrometer brands worldwide, from 7.1% to 6.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Sealey’s and Starrett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sealey

1 branded search term

  • sealey

Starrett

1 branded search term

  • starrett

How the Brand Demand Index is measured

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