Brandwave

Fowler vs Starrett:Which is searched more?

In September 2026, Fowler had more branded searches than Starrett among micrometer brands worldwide. Fowler had about 90,500 branded searches, while Starrett had 22,200. Fowler made up 38% of all micrometer brand searches we track, and Starrett accounted for 9.3%. These are worldwide searches for English-language branded terms.

Share of searches among micrometer brands worldwide in September 2026Is Fowler or Starrett more popular in search?
Fowler38%90.5K searches
vs
Starrett9.3%22.2K searches

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Is Fowler or Starrett more popular in search?

Compare the micrometer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fowler and Starrett among micrometer brands worldwide, by month

Share of searches by month for Fowler, Starrett. The figures are in the table below the chart.

View monthly share of searches table
MonthFowlerMitutoyoMahrStarrettSealeyiGagingMoore & WrightDraper
Oct 202540.1%33%10%9.9%5.4%1.1%0.47%0.01%
Nov 202536.3%36.3%11%8.9%5.9%1.2%0.52%0.01%
Dec 202549.2%27%9.9%8.1%4.4%1.1%0.36%0.01%
Jan 202640.9%33.6%10.2%8.3%5.5%1.1%0.48%<0.01%
Feb 202636.8%30.1%16.6%9%6%0.98%0.53%0.02%
Mar 202640.1%33%12.1%8.1%5.4%0.87%0.47%<0.01%
Apr 202643.7%29.4%10.9%8.8%5.9%0.95%0.4%0.02%
May 202643.7%29.4%10.9%8.8%5.9%0.95%0.4%0.02%
Jun 202638.9%31.8%11.8%9.5%6.4%1%0.56%0.01%
Jul 202639%31.9%11.8%9.6%6.4%0.82%0.56%<0.01%
Aug 202637.2%30.4%16.8%9.1%5%0.99%0.53%<0.01%
Sep 202638%31.1%14%9.3%6.2%0.8%0.55%0.02%

How has the Fowler and Starrett comparison changed over the last 12 months?

3 findings
  • Fowler was ahead of Starrett in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fowler’s share of searches among micrometer brands worldwide moved from 40.1% to 38%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Starrett’s share of searches among micrometer brands worldwide moved from 9.9% to 9.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for micrometer brands worldwide in September 2026?

2 changes
  1. In September 2026, Fowler gained share of searches among micrometer brands worldwide, from 37.2% to 38%.

  2. Estimated monthly branded searches for Starrett worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fowler’s and Starrett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fowler

1 branded search term

  • fowler

Starrett

1 branded search term

  • starrett

How the Brand Demand Index is measured

Other head-to-heads among micrometer brands

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