Brandwave

Mahr vs Moore & Wright:Which is more popular?

In September 2026, Mahr had more branded searches than Moore & Wright among caliper brands worldwide. Mahr had about 33,400 branded searches, while Moore & Wright had 1,300. Mahr made up 11.5% of all caliper brand searches we track, and Moore & Wright accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about caliper brands, Mahr appeared in three of the five answers and Moore & Wright in none.

Among caliper brands worldwide in September 2026

Who do people search for more?

Mahr, about 26 searches for every 1 for Moore & Wright

Mahr 33.4K searchesMoore & Wright 1.3K searches

Who does AI mention more?

Mahr, mentioned in 3 of 5 answers, Moore & Wright in 0

Mahr in 3 of 5Moore & Wright in 0 of 5

Who does AI recommend more?

Mahr, the only one of the two named

Mahr first in 3Moore & Wright never named

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Top caliper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mahr was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moore & Wright did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitutoyo1st
  2. Starrett2nd
  3. Mahr3rd
  4. Fowler4th
  5. Neiko5th
  6. Kinex–
  7. Moore & Wright–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mitutoyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mahr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starrett3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fowler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neiko1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moore & Wright0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about caliper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Mahr or Moore & Wright more popular in search?

This chart shows how often people search Google for Mahr and Moore & Wright by name. Each line represents a brand's share of searches for all seven caliper brands we track, month by month, from English-language searches worldwide.

Mahr and Moore & Wright among caliper brands worldwide, by month

Share of searches by month for Mahr, Moore & Wright. The figures are in the table below the chart.

View monthly share of searches table
MonthFowlerMitutoyoKinexMahrStarrettNeikoMoore & Wright
Oct 202532.8%27%22%8.2%8.1%1.6%0.39%
Nov 202529.1%29.1%23.8%8.8%7.1%1.7%0.42%
Dec 202539.8%21.8%21.8%8.1%6.6%1.6%0.3%
Jan 202633.3%27.4%22.4%8.3%6.7%1.6%0.39%
Feb 202630.8%25.2%20.6%13.9%7.6%1.5%0.44%
Mar 202632.8%27%22%9.9%6.6%1.3%0.39%
Apr 202636.1%24.3%19.8%9%7.3%3.2%0.33%
May 202636.3%24.4%20%9%7.3%2.7%0.33%
Jun 202631.9%26.1%21.3%9.6%7.8%2.9%0.46%
Jul 202631.9%26.1%21.3%9.6%7.8%2.9%0.46%
Aug 202628.9%23.7%23.7%13.1%7.1%3.2%0.42%
Sep 202631.2%25.5%20.9%11.5%7.7%2.8%0.45%

How has the Mahr and Moore & Wright comparison changed over the last 12 months?

3 findings
  • Mahr was ahead of Moore & Wright in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mahr’s share of searches among caliper brands worldwide moved from 8.2% to 11.5%, and its estimated monthly branded searches moved from 27.4K to 33.4K.
  • Across the 12 months ending September 2026, Moore & Wright’s share of searches among caliper brands worldwide moved from 0.39% to 0.45%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for caliper brands worldwide in September 2026?

1 change

  1. In September 2026, Mahr lost share of searches among caliper brands worldwide, from 13.1% to 11.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mahr’s and Moore & Wright’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mahr

2 branded search terms

  • mahr
  • mahr caliper

Moore & Wright

1 branded search term

  • moore wright

How the Brand Demand Index is measured

Other head-to-heads among caliper brands

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