Mahr vs Mitutoyo:Which is searched more?
In September 2026, Mitutoyo had more branded searches than Mahr among caliper brands worldwide. Mitutoyo had about 74,000 branded searches, while Mahr had 33,400. Mitutoyo made up 25.5% of all caliper brand searches we track, and Mahr accounted for 11.5%. These are worldwide searches for English-language branded terms.
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Is Mahr or Mitutoyo more popular in search?
Compare the caliper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Mitutoyo, Mahr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fowler | Mitutoyo | Kinex | Mahr | Starrett | Neiko | Moore & Wright |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 27% | 22% | 8.2% | 8.1% | 1.6% | 0.39% |
| Nov 2025 | 29.1% | 29.1% | 23.8% | 8.8% | 7.1% | 1.7% | 0.42% |
| Dec 2025 | 39.8% | 21.8% | 21.8% | 8.1% | 6.6% | 1.6% | 0.3% |
| Jan 2026 | 33.3% | 27.4% | 22.4% | 8.3% | 6.7% | 1.6% | 0.39% |
| Feb 2026 | 30.8% | 25.2% | 20.6% | 13.9% | 7.6% | 1.5% | 0.44% |
| Mar 2026 | 32.8% | 27% | 22% | 9.9% | 6.6% | 1.3% | 0.39% |
| Apr 2026 | 36.1% | 24.3% | 19.8% | 9% | 7.3% | 3.2% | 0.33% |
| May 2026 | 36.3% | 24.4% | 20% | 9% | 7.3% | 2.7% | 0.33% |
| Jun 2026 | 31.9% | 26.1% | 21.3% | 9.6% | 7.8% | 2.9% | 0.46% |
| Jul 2026 | 31.9% | 26.1% | 21.3% | 9.6% | 7.8% | 2.9% | 0.46% |
| Aug 2026 | 28.9% | 23.7% | 23.7% | 13.1% | 7.1% | 3.2% | 0.42% |
| Sep 2026 | 31.2% | 25.5% | 20.9% | 11.5% | 7.7% | 2.8% | 0.45% |
How has the Mahr and Mitutoyo comparison changed over the last 12 months?
3 findings
- Mitutoyo was ahead of Mahr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mahr’s share of searches among caliper brands worldwide moved from 8.2% to 11.5%, and its estimated monthly branded searches moved from 27.4K to 33.4K.
- Across the 12 months ending September 2026, Mitutoyo’s share of searches among caliper brands worldwide moved from 27% to 25.5%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for caliper brands worldwide in September 2026?
2 changes
In September 2026, Mitutoyo overtook Kinex to rank 2nd among caliper brands worldwide, with 25.5% of the searches.
In September 2026, Mahr lost share of searches among caliper brands worldwide, from 13.1% to 11.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mahr’s and Mitutoyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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