Brandwave

Faro vs Zeiss:Which is more popular by branded search?

In August 2026, Faro had more branded searches than Zeiss among metrology software worldwide. Faro was estimated to have 1M branded searches compared to Zeiss’ 246K, and held a 52.7% Share of Search versus Zeiss’ 13%. These are worldwide searches for English-language branded terms.

Share of Search among metrology software worldwide in August 2026Which is more popular in search, Faro or Zeiss?
Faro52.7%1M searches
vs
Zeiss13%246K searches

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Which is more popular in search, Faro or Zeiss?

Compare the software used for precision measurement. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Faro and Zeiss among metrology software worldwide, by month

Share of Search by month for Faro, Zeiss. The figures are in the table below the chart.

View monthly share of search table
MonthFaroHexagonZeissMitutoyoRenishaw
Oct 202536.1%44.1%13.2%4.9%1.8%
Nov 202531.6%47.2%14.1%5.2%1.9%
Dec 202535%42.9%15.7%4.7%1.7%
Jan 202638%38%17%5.1%1.9%
Feb 202636.4%44.5%13.3%4%1.8%
Mar 202640.8%40.8%12.2%4.5%1.6%
Apr 202641.2%41.2%12.3%3.7%1.7%
May 202641.3%41.3%12.3%3.7%1.4%
Jun 202645.6%37.3%11.1%4.1%1.8%
Jul 202657.1%25.7%11.5%4.2%1.5%
Aug 202652.7%29%13%3.9%1.4%
Sep 2026—————

How has the Faro and Zeiss comparison changed over the last 12 months?

  • Faro was ahead of Zeiss in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Faro’s estimated Share of Search among metrology software worldwide moved from 36.1% to 52.7%, and its estimated monthly branded searches moved from 673K to 1M.
  • Across the 11 months ending August 2026, Zeiss’ estimated Share of Search among metrology software worldwide moved from 13.2% to 13%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for metrology software worldwide in August 2026?

  1. In August 2026, Zeiss gained estimated Share of Search among metrology software worldwide, from 11.5% to 13%.

  2. In August 2026, Faro lost estimated Share of Search among metrology software worldwide, from 57.1% to 52.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Faro’s and Zeiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Faro

1 branded search term

  • faro

Zeiss

1 branded search term

  • zeiss

How the Brand Demand Index is measured

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