Brandwave

How popular isCanon in search?

In September 2026, there were an estimated 356K branded searches for Canon worldwide which is up 12.9% over the last 12 months. Canon holds 15.7% estimated Share of Search among mini printer brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kodak81.8%
  2. Canon15.7%
  3. HP2.6%
Canon website (opens in a new tab)

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Which mini printer brands compete with Canon?

Canon against mini printer brands worldwide, by month

Share of Search by month for Kodak, Canon, HP. The figures are in the table below the chart.

View monthly share of search table
MonthKodakCanonHP
Oct 202580.2%15.2%4.6%
Nov 202584.6%13.3%2.2%
Dec 202583.8%13%3.2%
Jan 202680.8%15.4%3.8%
Feb 202681.3%15.6%3.1%
Mar 202680.9%15.3%3.8%
Apr 202684.3%13.1%2.6%
May 202684.3%13.1%2.6%
Jun 202684.6%13.3%2.2%
Jul 202684.7%13.1%2.1%
Aug 202681.9%15.5%2.5%
Sep 202681.8%15.7%2.6%

  1. 1.Kodak

    81.8%

    Held 1st. 472K estimated branded searches, -1% vs prior month. Share -0.2 points.

  2. 2.Canon

    15.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.HP

    2.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Canon and its closest rivals

Every comparison with Canon

How has branded search demand for Canon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon worldwide rose from 315K to 356K.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among mini printer brands worldwide peaked at 15.7% in September 2026 and was lowest at 13% in December 2025.

How did search popularity change for mini printer brands worldwide in September 2026?

  1. Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

Where does Canon compete?

Canon is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands5th of 71.4%Show ranking
Binocular brands3rd of 56.1%Show ranking
Camera lenses3rd of 62.1%Show ranking
Camera lens brands3rd of 52%Show ranking
Telephoto lens brands3rd of 32.1%Show ranking
Wide angle lens brands3rd of 32.1%Show ranking
Instant camera brands5th of 62.8%Show ranking
Film camera brands5th of 63.1%Show ranking
Printer ink brands5th of 64.9%Show ranking
Home printer brands2nd of 520.2%Show ranking
Printer toner brands4th of 67.8%Show ranking
Printer brands4th of 57.9%Show ranking
Laser printer brands4th of 58.3%Show ranking
Photo printer brands3rd of 611.1%Show ranking
Ink cartridges brands3rd of 39.4%Show ranking
Plotter printer brands2nd of 411.6%Show ranking
Mini printer brands2nd of 315.7%Shown above

How is Canon measured?

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • canon pixma
  • canon printer
  • global canon
  • printer canon

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Canon your brand?

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