Brandwave

Canon vs Epson:Which is searched more?

In September 2026, Epson had more branded searches than Canon among ink cartridges brands worldwide. Epson was estimated to have 673K branded searches compared to Canon’s 90.5K, and held a 69.8% Share of Search versus Canon’s 9.4%. These are worldwide searches for English-language branded terms.

Share of Search among ink cartridges brands worldwide in September 2026Which is more popular in search, Canon or Epson?
Canon9.4%90.5K searches
vs
Epson69.8%673K searches

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Which is more popular in search, Canon or Epson?

Compare the ink cartridges brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canon and Epson among ink cartridges brands worldwide, by month

Share of Search by month for Epson, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherCanon
Oct 202572.5%17.8%9.7%
Nov 202572.5%17.8%9.7%
Dec 202572.5%17.8%9.7%
Jan 202672.6%17.7%9.7%
Feb 202672.5%17.8%9.7%
Mar 202672.5%17.8%9.7%
Apr 202673.8%18.1%8.1%
May 202673.8%18.1%8.1%
Jun 202673.8%18.1%8.1%
Jul 202671%21.2%7.8%
Aug 202669.8%20.8%9.4%
Sep 202669.8%20.8%9.4%

How has the Canon and Epson comparison changed over the last 12 months?

  • Epson was ahead of Canon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among ink cartridges brands worldwide moved from 9.7% to 9.4%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among ink cartridges brands worldwide moved from 72.5% to 69.8%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for ink cartridges brands worldwide in September 2026?

Neither Canon nor Epson moved beyond provider rounding among ink cartridges brands in September 2026.

Other head-to-heads among ink cartridges brands

How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canon

1 branded search term

  • canon pixma

Epson

1 branded search term

  • epson

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

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