Camera lenses:Which brands are most popular in search?
In August 2026, Sony was the most searched among camera lenses worldwide, with an estimated 2.7M branded searches and 74.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the camera lenses shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Nikon, Canon, Tamron. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Nikon | Canon | Tamron | Sigma | Tokina |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 14.4% | 10.1% | 2.4% | 1.6% | 0.05% |
| Nov 2025 | 75.8% | 12.5% | 8.6% | 1.7% | 1.4% | 0.04% |
| Dec 2025 | 75.8% | 12.5% | 8.6% | 1.7% | 1.4% | 0.04% |
| Jan 2026 | 74.5% | 12.2% | 10.2% | 1.6% | 1.3% | 0.04% |
| Feb 2026 | 71.9% | 14.5% | 9.9% | 2.4% | 1.3% | 0.05% |
| Mar 2026 | 72% | 14.5% | 9.9% | 1.9% | 1.6% | 0.05% |
| Apr 2026 | 72.4% | 14.5% | 9.5% | 2% | 1.6% | 0.05% |
| May 2026 | 72.6% | 14.6% | 9.4% | 2% | 1.3% | 0.04% |
| Jun 2026 | 74.5% | 12.2% | 9.8% | 2% | 1.3% | 0.04% |
| Jul 2026 | 76.9% | 10.3% | 9.5% | 2.1% | 1.1% | 0.04% |
| Aug 2026 | 74.8% | 12.3% | 9.7% | 2% | 1.1% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.8% | 2.7M | 0% | -2.1 points | |
| 2, held 2nd | 12.3% | 450K | +22.3% | +2 points | |
| 3, held 3rd | 9.7% | 356K | +4.9% | +0.2 points | |
| 4, held 4th | 2% | 74K | 0% | -0.1 points | |
| 5, held 5th | 1.1% | 40.5K | 0% | 0 points | |
| 6, held 6th | 0.04% | 1.3K | 0% | 0 points |
1.
Sony74.8%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -2.1 points.
2.
Nikon12.3%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.
3.
Canon9.7%
Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.
4.
Tamron2%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Sigma
1.1%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.Tokina
0.04%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among camera lenses worldwide?
6 brands
In August 2026, Sony was the most searched among camera lenses worldwide, with an estimated 2.7M branded searches and 74.8% estimated Share of Search within this set. Nikon is in 2nd place, 62.5 percentage points behind at 12.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sony | 71.6% → 74.8% | 76.9%Jul 2026 | 71.6%Oct 2025 | 1st |
| Nikon | 14.4% → 12.3% | 14.6%May 2026 | 10.3%Jul 2026 | 2nd |
| Canon | 10.1% → 9.7% | 10.2%Jan 2026 | 8.6%Dec 2025 | 3rd |
| Tamron | 2.4% → 2% | 2.4%Feb 2026 | 1.6%Jan 2026 | 4th |
| Sigma | 1.6% → 1.1% | 1.6%Apr 2026 | 1.1%Aug 2026 | 5th |
| Tokina | 0.05% → 0.04% | 0.05%Apr 2026 | 0.04%Aug 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera lenses worldwide increased from 71.6% to 74.8%.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera lenses worldwide decreased from 14.4% to 12.3%.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera lenses worldwide peaked at 76.9% in July 2026 and was lowest at 71.6% in October 2025.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera lenses worldwide peaked at 14.6% in May 2026 and was lowest at 10.3% in July 2026.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera lenses worldwide peaked at 10.2% in January 2026 and was lowest at 8.6% in December 2025.
- Across the 11 months ending August 2026, Canon, Tamron, Sigma and Tokina held steady: their estimated Share of Search among camera lenses worldwide each moved less than 0.5 percentage points.
How did search popularity change for camera lenses worldwide in August 2026?
5 changes
In August 2026, Nikon gained estimated Share of Search among camera lenses worldwide, from 10.3% to 12.3%.
In August 2026, Sony lost estimated Share of Search among camera lenses worldwide, from 76.9% to 74.8%.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
Estimated monthly branded searches for Tokina worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Estimated monthly branded searches for Sigma worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
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