How popular isCanon in search?
In August 2026, there were an estimated 356K branded searches for Canon worldwide which is up 12.9% over the last 11 months. Canon holds 9.7% estimated Share of Search among camera lenses worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camera lenses compete with Canon?
Share of Search by month for Sony, Nikon, Canon, Tamron. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Nikon | Canon | Tamron | Sigma | Tokina |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 14.4% | 10.1% | 2.4% | 1.6% | 0.05% |
| Nov 2025 | 75.8% | 12.5% | 8.6% | 1.7% | 1.4% | 0.04% |
| Dec 2025 | 75.8% | 12.5% | 8.6% | 1.7% | 1.4% | 0.04% |
| Jan 2026 | 74.5% | 12.2% | 10.2% | 1.6% | 1.3% | 0.04% |
| Feb 2026 | 71.9% | 14.5% | 9.9% | 2.4% | 1.3% | 0.05% |
| Mar 2026 | 72% | 14.5% | 9.9% | 1.9% | 1.6% | 0.05% |
| Apr 2026 | 72.4% | 14.5% | 9.5% | 2% | 1.6% | 0.05% |
| May 2026 | 72.6% | 14.6% | 9.4% | 2% | 1.3% | 0.04% |
| Jun 2026 | 74.5% | 12.2% | 9.8% | 2% | 1.3% | 0.04% |
| Jul 2026 | 76.9% | 10.3% | 9.5% | 2.1% | 1.1% | 0.04% |
| Aug 2026 | 74.8% | 12.3% | 9.7% | 2% | 1.1% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.8% | 2.7M | 0% | -2.1 points | |
| 2, held 2nd | 12.3% | 450K | +22.3% | +2 points | |
| 3, held 3rd | 9.7% | 356K | +4.9% | +0.2 points | |
| 4, held 4th | 2% | 74K | 0% | -0.1 points | |
| 5, held 5th | 1.1% | 40.5K | 0% | 0 points | |
| 6, held 6th | 0.04% | 1.3K | 0% | 0 points |
1.
Sony74.8%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -2.1 points.
2.
Nikon12.3%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.
3.
Canon9.7%
Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.
4.
Tamron2%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Sigma
1.1%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.Tokina
0.04%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Canon and its closest rivals
How has branded search demand for Canon changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Canon worldwide rose from 315K to 356K.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera lenses worldwide peaked at 10.2% in January 2026 and was lowest at 8.6% in December 2025.
How did search popularity change for camera lenses worldwide in August 2026?
5 changes
In August 2026, Nikon gained estimated Share of Search among camera lenses worldwide, from 10.3% to 12.3%.
In August 2026, Sony lost estimated Share of Search among camera lenses worldwide, from 76.9% to 74.8%.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
Estimated monthly branded searches for Tokina worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Estimated monthly branded searches for Sigma worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Where does Canon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Binocular brands | 3rd of 5 | 7.1% | Show ranking |
| Camera brands | 4th of 5 | 8% | Show ranking |
| Camera lenses | 3rd of 6 | 9.7% | Shown above |
| Home printer brands | 2nd of 5 | 17.2% | Show ranking |
How is Canon measured?
Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- canon pixma
- canon printer
- global canon
- printer canon
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Is Canon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.