Brandwave

How popular isNikon in search?

In August 2026, there were an estimated 450K branded searches for Nikon worldwide which held steady over the last 11 months. Nikon holds 12.3% estimated Share of Search among camera lenses worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony74.8%
  2. Nikon12.3%
  3. Canon9.7%
  4. Tamron2%
  5. Sigma1.1%
  6. Tokina0.04%
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Which camera lenses compete with Nikon?

Nikon against camera lenses worldwide, by month

Share of Search by month for Sony, Nikon, Canon, Tamron. The figures are in the table below the chart.

View monthly share of search table
MonthSonyNikonCanonTamronSigmaTokina
Oct 202571.6%14.4%10.1%2.4%1.6%0.05%
Nov 202575.8%12.5%8.6%1.7%1.4%0.04%
Dec 202575.8%12.5%8.6%1.7%1.4%0.04%
Jan 202674.5%12.2%10.2%1.6%1.3%0.04%
Feb 202671.9%14.5%9.9%2.4%1.3%0.05%
Mar 202672%14.5%9.9%1.9%1.6%0.05%
Apr 202672.4%14.5%9.5%2%1.6%0.05%
May 202672.6%14.6%9.4%2%1.3%0.04%
Jun 202674.5%12.2%9.8%2%1.3%0.04%
Jul 202676.9%10.3%9.5%2.1%1.1%0.04%
Aug 202674.8%12.3%9.7%2%1.1%0.04%
Sep 2026——————

  1. 1.Sony

    74.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Nikon

    12.3%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.

  3. 3.Canon

    9.7%

    Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.

  4. 4.Tamron

    2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Sigma

    1.1%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tokina

    0.04%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nikon and its closest rivals

How has branded search demand for Nikon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nikon worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera lenses worldwide decreased from 14.4% to 12.3%.
  • Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera lenses worldwide peaked at 14.6% in May 2026 and was lowest at 10.3% in July 2026.

How did search popularity change for camera lenses worldwide in August 2026?

  1. In August 2026, Nikon gained estimated Share of Search among camera lenses worldwide, from 10.3% to 12.3%.

  2. In August 2026, Sony lost estimated Share of Search among camera lenses worldwide, from 76.9% to 74.8%.

  3. Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

  4. Estimated monthly branded searches for Tokina worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Sigma worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

Where does Nikon compete?

Nikon is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf rangefinders2nd of 67.6%Show ranking
Binocular brands2nd of 58.9%Show ranking
Camera brands3rd of 510.1%Show ranking
Camera lenses2nd of 612.3%Shown above
Microscope brands1st of 544%Show ranking
Rangefinders1st of 677%Show ranking

How is Nikon measured?

Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nikon

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How the Brand Demand Index is measured

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