Brandwave

How popular isSony in search?

In August 2026, there were an estimated 2.7M branded searches for Sony worldwide which is up 22.3% over the last 11 months. Sony holds 74.8% estimated Share of Search among camera lenses worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony74.8%
  2. Nikon12.3%
  3. Canon9.7%
  4. Tamron2%
  5. Sigma1.1%
  6. Tokina0.04%
Sony website (opens in a new tab)

Follow Sony and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which camera lenses compete with Sony?

Sony against camera lenses worldwide, by month

Share of Search by month for Sony, Nikon, Canon, Tamron. The figures are in the table below the chart.

View monthly share of search table
MonthSonyNikonCanonTamronSigmaTokina
Oct 202571.6%14.4%10.1%2.4%1.6%0.05%
Nov 202575.8%12.5%8.6%1.7%1.4%0.04%
Dec 202575.8%12.5%8.6%1.7%1.4%0.04%
Jan 202674.5%12.2%10.2%1.6%1.3%0.04%
Feb 202671.9%14.5%9.9%2.4%1.3%0.05%
Mar 202672%14.5%9.9%1.9%1.6%0.05%
Apr 202672.4%14.5%9.5%2%1.6%0.05%
May 202672.6%14.6%9.4%2%1.3%0.04%
Jun 202674.5%12.2%9.8%2%1.3%0.04%
Jul 202676.9%10.3%9.5%2.1%1.1%0.04%
Aug 202674.8%12.3%9.7%2%1.1%0.04%
Sep 2026——————

  1. 1.Sony

    74.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Nikon

    12.3%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.

  3. 3.Canon

    9.7%

    Held 3rd. 356K estimated branded searches, +4.9% vs prior month. Share +0.2 points.

  4. 4.Tamron

    2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Sigma

    1.1%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tokina

    0.04%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sony and its closest rivals

How has branded search demand for Sony changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sony worldwide rose from 2.2M to 2.7M.
  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera lenses worldwide increased from 71.6% to 74.8%.
  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera lenses worldwide peaked at 76.9% in July 2026 and was lowest at 71.6% in October 2025.

How did search popularity change for camera lenses worldwide in August 2026?

  1. In August 2026, Nikon gained estimated Share of Search among camera lenses worldwide, from 10.3% to 12.3%.

  2. In August 2026, Sony lost estimated Share of Search among camera lenses worldwide, from 76.9% to 74.8%.

  3. Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

  4. Estimated monthly branded searches for Tokina worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Sigma worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

Where does Sony compete?

Sony is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gaming console brands3rd of 517%Show ranking
Earbud brands2nd of 526.1%Show ranking
Party speaker brands1st of 634.2%Show ranking
Television brands1st of 551.2%Show ranking
Kids headphones1st of 652.8%Show ranking
Camera brands1st of 561.7%Show ranking
Camera lenses1st of 674.8%Shown above
Studio headphone brands1st of 681.4%Show ranking

How is Sony measured?

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sony

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Sony your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free