Television brands:Which are searched most?
In August 2026, Sony was the most searched among television brands worldwide, with an estimated 2.7M branded searches and 51.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the television brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, TCL, Hisense, LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | TCL | Hisense | LG | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.2% | 15.7% | 9.9% | 8.6% |
| Nov 2025 | 47% | 20.9% | 17.1% | 7.6% | 7.4% |
| Dec 2025 | 50.7% | 18.5% | 15.2% | 8.1% | 7.3% |
| Jan 2026 | 48.1% | 21.4% | 14.4% | 9.2% | 7% |
| Feb 2026 | 46.6% | 20.8% | 14% | 10.7% | 7.8% |
| Mar 2026 | 43.7% | 23.8% | 13.1% | 12% | 7.4% |
| Apr 2026 | 47.7% | 21.3% | 14.3% | 9.2% | 7.5% |
| May 2026 | 46.2% | 20.6% | 17% | 8.9% | 7.3% |
| Jun 2026 | 42.7% | 23.3% | 19.1% | 8.2% | 6.7% |
| Jul 2026 | 51% | 18.6% | 15.3% | 8% | 7% |
| Aug 2026 | 51.2% | 18.7% | 12.6% | 9.6% | 7.9% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.2% | 2.7M | 0% | +0.2 points | |
| 2, held 2nd | 18.7% | 1M | 0% | +0.1 points | |
| 3, held 3rd | 12.6% | 673K | -18.2% | -2.7 points | |
| 4, held 4th | 9.6% | 513K | +19% | +1.6 points | |
| 5, held 5th | 7.9% | 422K | +12% | +0.9 points |
1.
Sony51.2%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
TCL18.7%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Hisense
12.6%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
4.
LG9.6%
Held 4th. 513K estimated branded searches, +19% vs prior month. Share +1.6 points.
5.
Samsung7.9%
Held 5th. 422K estimated branded searches, +12% vs prior month. Share +0.9 points.
Compare search popularity between leading brands
- Sony vs TCL: compare search popularity
- Sony vs LG: compare search popularity
- Sony vs Samsung: compare search popularity
- TCL vs LG: compare search popularity
- TCL vs Samsung: compare search popularity
- Hisense vs LG: compare search popularity
- Hisense vs Samsung: compare search popularity
- LG vs Samsung: compare search popularity
- Compare any of these brands
Which brand is most popular in search among television brands worldwide?
5 brands
In August 2026, Sony was the most searched among television brands worldwide, with an estimated 2.7M branded searches and 51.2% estimated Share of Search within this set. TCL is in 2nd place, 32.5 percentage points behind at 18.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sony | 42.6% → 51.2% | 51.2%Aug 2026 | 42.6%Oct 2025 | 1st |
| TCL | 23.2% → 18.7% | 23.8%Mar 2026 | 18.5%Dec 2025 | 2nd |
| Hisense | 15.7% → 12.6% | 19.1%Jun 2026 | 12.6%Aug 2026 | 3rd |
| LG | 9.9% → 9.6% | 12%Mar 2026 | 7.6%Nov 2025 | 4th |
| Samsung | 8.6% → 7.9% | 8.6%Oct 2025 | 6.7%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among television brands worldwide increased from 42.6% to 51.2%.
- Across the 11 months ending August 2026, TCL’s estimated Share of Search among television brands worldwide decreased from 23.2% to 18.7%.
- Across the 11 months ending August 2026, Hisense’s estimated Share of Search among television brands worldwide decreased from 15.7% to 12.6%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among television brands worldwide decreased from 8.6% to 7.9%.
- Across the 11 months ending August 2026, TCL’s estimated Share of Search among television brands worldwide peaked at 23.8% in March 2026 and was lowest at 18.5% in December 2025.
- Across the 11 months ending August 2026, Hisense’s estimated Share of Search among television brands worldwide peaked at 19.1% in June 2026 and was lowest at 12.6% in August 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among television brands worldwide peaked at 12% in March 2026 and was lowest at 7.6% in November 2025.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among television brands worldwide peaked at 8.6% in October 2025 and was lowest at 6.7% in June 2026.
- Across the 11 months ending August 2026, LG held steady: its estimated Share of Search among television brands worldwide moved less than 0.5 percentage points.
How did search popularity change for television brands worldwide in August 2026?
5 changes
In August 2026, LG gained estimated Share of Search among television brands worldwide, from 8% to 9.6%.
In August 2026, Samsung gained estimated Share of Search among television brands worldwide, from 7% to 7.9%.
In August 2026, Hisense lost estimated Share of Search among television brands worldwide, from 15.3% to 12.6%.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
Estimated monthly branded searches for TCL worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
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