How popular isTCL in search?
In August 2026, there were an estimated 1M branded searches for TCL worldwide which is down 18% over the last 11 months. TCL holds 18.7% estimated Share of Search among television brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which television brands compete with TCL?
Share of Search by month for Sony, TCL, Hisense, LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | TCL | Hisense | LG | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.2% | 15.7% | 9.9% | 8.6% |
| Nov 2025 | 47% | 20.9% | 17.1% | 7.6% | 7.4% |
| Dec 2025 | 50.7% | 18.5% | 15.2% | 8.1% | 7.3% |
| Jan 2026 | 48.1% | 21.4% | 14.4% | 9.2% | 7% |
| Feb 2026 | 46.6% | 20.8% | 14% | 10.7% | 7.8% |
| Mar 2026 | 43.7% | 23.8% | 13.1% | 12% | 7.4% |
| Apr 2026 | 47.7% | 21.3% | 14.3% | 9.2% | 7.5% |
| May 2026 | 46.2% | 20.6% | 17% | 8.9% | 7.3% |
| Jun 2026 | 42.7% | 23.3% | 19.1% | 8.2% | 6.7% |
| Jul 2026 | 51% | 18.6% | 15.3% | 8% | 7% |
| Aug 2026 | 51.2% | 18.7% | 12.6% | 9.6% | 7.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.2% | 2.7M | 0% | +0.2 points | |
| 2, held 2nd | 18.7% | 1M | 0% | +0.1 points | |
| 3, held 3rd | 12.6% | 673K | -18.2% | -2.7 points | |
| 4, held 4th | 9.6% | 513K | +19% | +1.6 points | |
| 5, held 5th | 7.9% | 422K | +12% | +0.9 points |
1.
Sony51.2%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
TCL18.7%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Hisense
12.6%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
4.
LG9.6%
Held 4th. 513K estimated branded searches, +19% vs prior month. Share +1.6 points.
5.
Samsung7.9%
Held 5th. 422K estimated branded searches, +12% vs prior month. Share +0.9 points.
Compare search popularity between TCL and its closest rivals
How has branded search demand for TCL changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for TCL worldwide fell from 1.2M to 1M.
- Across the 11 months ending August 2026, TCL’s estimated Share of Search among television brands worldwide decreased from 23.2% to 18.7%.
- Across the 11 months ending August 2026, TCL’s estimated Share of Search among television brands worldwide peaked at 23.8% in March 2026 and was lowest at 18.5% in December 2025.
How did search popularity change for television brands worldwide in August 2026?
5 changes
In August 2026, LG gained estimated Share of Search among television brands worldwide, from 8% to 9.6%.
In August 2026, Samsung gained estimated Share of Search among television brands worldwide, from 7% to 7.9%.
In August 2026, Hisense lost estimated Share of Search among television brands worldwide, from 15.3% to 12.6%.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
Estimated monthly branded searches for TCL worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
How is TCL measured?
Brandwave collects information about searches that people make online using TCL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tcl
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Is TCL your brand?
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