Brandwave

How popular isHisense in search?

In August 2026, there were an estimated 673K branded searches for Hisense worldwide which is down 18.2% over the last 11 months. Hisense holds 12.6% estimated Share of Search among television brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony51.2%
  2. TCL18.7%
  3. Hisense12.6%
  4. LG9.6%
  5. Samsung7.9%
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Which television brands compete with Hisense?

Hisense against television brands worldwide, by month

Share of Search by month for Sony, TCL, Hisense, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthSonyTCLHisenseLGSamsung
Oct 202542.6%23.2%15.7%9.9%8.6%
Nov 202547%20.9%17.1%7.6%7.4%
Dec 202550.7%18.5%15.2%8.1%7.3%
Jan 202648.1%21.4%14.4%9.2%7%
Feb 202646.6%20.8%14%10.7%7.8%
Mar 202643.7%23.8%13.1%12%7.4%
Apr 202647.7%21.3%14.3%9.2%7.5%
May 202646.2%20.6%17%8.9%7.3%
Jun 202642.7%23.3%19.1%8.2%6.7%
Jul 202651%18.6%15.3%8%7%
Aug 202651.2%18.7%12.6%9.6%7.9%
Sep 2026—————

  1. 1.Sony

    51.2%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.TCL

    18.7%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Hisense

    12.6%

    Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  4. 4.LG

    9.6%

    Held 4th. 513K estimated branded searches, +19% vs prior month. Share +1.6 points.

  5. 5.Samsung

    7.9%

    Held 5th. 422K estimated branded searches, +12% vs prior month. Share +0.9 points.

Compare search popularity between Hisense and its closest rivals

How has branded search demand for Hisense changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hisense worldwide fell from 823K to 673K.
  • Across the 11 months ending August 2026, Hisense’s estimated Share of Search among television brands worldwide decreased from 15.7% to 12.6%.
  • Across the 11 months ending August 2026, Hisense’s estimated Share of Search among television brands worldwide peaked at 19.1% in June 2026 and was lowest at 12.6% in August 2026.

How did search popularity change for television brands worldwide in August 2026?

  1. In August 2026, LG gained estimated Share of Search among television brands worldwide, from 8% to 9.6%.

  2. In August 2026, Samsung gained estimated Share of Search among television brands worldwide, from 7% to 7.9%.

  3. In August 2026, Hisense lost estimated Share of Search among television brands worldwide, from 15.3% to 12.6%.

  4. Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  5. Estimated monthly branded searches for TCL worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

How is Hisense measured?

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hisense

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How the Brand Demand Index is measured

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