Brandwave

How popular isSamsung in search?

In August 2026, there were an estimated 422K branded searches for Samsung worldwide which is down 6.6% over the last 11 months. Samsung holds 7.9% estimated Share of Search among television brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony51.2%
  2. TCL18.7%
  3. Hisense12.6%
  4. LG9.6%
  5. Samsung7.9%
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Which television brands compete with Samsung?

Samsung against television brands worldwide, by month

Share of Search by month for Sony, TCL, Hisense, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthSonyTCLHisenseLGSamsung
Oct 202542.6%23.2%15.7%9.9%8.6%
Nov 202547%20.9%17.1%7.6%7.4%
Dec 202550.7%18.5%15.2%8.1%7.3%
Jan 202648.1%21.4%14.4%9.2%7%
Feb 202646.6%20.8%14%10.7%7.8%
Mar 202643.7%23.8%13.1%12%7.4%
Apr 202647.7%21.3%14.3%9.2%7.5%
May 202646.2%20.6%17%8.9%7.3%
Jun 202642.7%23.3%19.1%8.2%6.7%
Jul 202651%18.6%15.3%8%7%
Aug 202651.2%18.7%12.6%9.6%7.9%
Sep 2026—————

  1. 1.Sony

    51.2%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.TCL

    18.7%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Hisense

    12.6%

    Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  4. 4.LG

    9.6%

    Held 4th. 513K estimated branded searches, +19% vs prior month. Share +1.6 points.

  5. 5.Samsung

    7.9%

    Held 5th. 422K estimated branded searches, +12% vs prior month. Share +0.9 points.

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 422K.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among television brands worldwide decreased from 8.6% to 7.9%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among television brands worldwide peaked at 8.6% in October 2025 and was lowest at 6.7% in June 2026.

How did search popularity change for television brands worldwide in August 2026?

  1. In August 2026, LG gained estimated Share of Search among television brands worldwide, from 8% to 9.6%.

  2. In August 2026, Samsung gained estimated Share of Search among television brands worldwide, from 7% to 7.9%.

  3. In August 2026, Hisense lost estimated Share of Search among television brands worldwide, from 15.3% to 12.6%.

  4. Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  5. Estimated monthly branded searches for TCL worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

Where does Samsung compete?

Samsung is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.1%Show ranking
Tablet brands4th of 50.1%Show ranking
Kids tablets2nd of 60.1%Show ranking
Smartwatch brands5th of 52.7%Show ranking
Earbud brands4th of 54%Show ranking
Television brands5th of 57.9%Shown above
Soundbar brands5th of 58.2%Show ranking
Computer monitor brands4th of 511.4%Show ranking
Range hoods3rd of 612.6%Show ranking
Laundry appliance brands4th of 515.6%Show ranking
Connected TV advertising platforms2nd of 517.8%Show ranking
Microwave brands3rd of 522.6%Show ranking
External SSD brands2nd of 528.6%Show ranking
Dishwasher brands2nd of 533%Show ranking
Refrigerator brands2nd of 533.7%Show ranking

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

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