Brandwave

External SSD brands:Which brands are most popular in search?

In August 2026, SanDisk was the most searched among external SSD brands worldwide, with an estimated 673K branded searches and 45.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SanDisk45.7%
  2. Samsung28.6%
  3. Seagate13.6%
  4. Western Digital11.2%
  5. Crucial0.82%

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Share of SearchLeaderboard

Compare the portable storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among external SSD brands worldwide, by month

Share of Search by month for SanDisk, Samsung, Seagate, Western Digital. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsungSeagateWestern DigitalCrucial
Oct 202530.7%37.7%16.8%13.8%1%
Nov 202536.6%35%13.4%13.4%1.5%
Dec 202529.9%32.2%13.4%13.4%11%
Jan 202644.7%26.4%13.4%13.4%2.2%
Feb 202640.5%27.7%12.1%18.1%1.6%
Mar 202638.3%32.1%14%14%1.5%
Apr 202644.1%28.2%13.2%13.2%1.2%
May 202653%22.6%12.9%10.6%0.78%
Jun 202648%25.1%14.3%11.8%0.86%
Jul 202648.2%26.9%14.4%9.7%0.87%
Aug 202645.7%28.6%13.6%11.2%0.82%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.SanDisk

    45.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Samsung

    28.6%

    Held 2nd. 422K estimated branded searches, +12% vs prior month. Share +1.7 points.

  3. 3.Seagate

    13.6%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Western Digital

    11.2%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  5. 5.Crucial

    0.82%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among external SSD brands worldwide?

In August 2026, SanDisk was the most searched among external SSD brands worldwide, with an estimated 673K branded searches and 45.7% estimated Share of Search within this set. Samsung is in 2nd place, 17.1 percentage points behind at 28.6% Share of Search.

Global external SSD brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SanDisk30.7% → 45.7%53%May 202629.9%Dec 20252nd → 1st
Samsung37.7% → 28.6%37.7%Oct 202522.6%May 20261st → 2nd
Seagate16.8% → 13.6%16.8%Oct 202512.1%Feb 20263rd
Western Digital13.8% → 11.2%18.1%Feb 20269.7%Jul 20264th
Crucial1% → 0.82%11%Dec 20250.78%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among external SSD brands worldwide increased from 30.7% to 45.7%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among external SSD brands worldwide decreased from 37.7% to 28.6%.
  • Across the 11 months ending August 2026, Seagate’s estimated Share of Search among external SSD brands worldwide decreased from 16.8% to 13.6%.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among external SSD brands worldwide decreased from 13.8% to 11.2%.
  • Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among external SSD brands worldwide peaked at 53% in May 2026 and was lowest at 29.9% in December 2025.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among external SSD brands worldwide peaked at 37.7% in October 2025 and was lowest at 22.6% in May 2026.
  • Across the 11 months ending August 2026, Seagate’s estimated Share of Search among external SSD brands worldwide peaked at 16.8% in October 2025 and was lowest at 12.1% in February 2026.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among external SSD brands worldwide peaked at 18.1% in February 2026 and was lowest at 9.7% in July 2026.
  • Across the 11 months ending August 2026, Crucial’s estimated Share of Search among external SSD brands worldwide peaked at 11% in December 2025 and was lowest at 0.78% in May 2026.
  • Across the 11 months ending August 2026, SanDisk rose from 2nd to 1st among external SSD brands worldwide.
  • Across the 11 months ending August 2026, Samsung fell from 1st to 2nd among external SSD brands worldwide.
  • Across the 11 months ending August 2026, Crucial held steady: its estimated Share of Search among external SSD brands worldwide moved less than 0.5 percentage points.

How did search popularity change for external SSD brands worldwide in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among external SSD brands worldwide, from 26.9% to 28.6%.

  2. In August 2026, Western Digital gained estimated Share of Search among external SSD brands worldwide, from 9.7% to 11.2%.

  3. In August 2026, SanDisk lost estimated Share of Search among external SSD brands worldwide, from 48.2% to 45.7%.

  4. In August 2026, Seagate lost estimated Share of Search among external SSD brands worldwide, from 14.4% to 13.6%.

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