Earbud brands:Which brands are most popular in search?
In August 2026, AirPods was the most searched among earbud brands worldwide, with an estimated 6.1M branded searches and 58.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the earbud brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AirPods, Sony, Bose, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | Sony | Bose | Samsung | Jabra |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 22.1% | 10.6% | 4.5% | 2.4% |
| Nov 2025 | 64% | 19.2% | 12.1% | 3% | 1.7% |
| Dec 2025 | 64.7% | 19.4% | 11.7% | 2.8% | 1.4% |
| Jan 2026 | 58.4% | 26.2% | 9.7% | 3.8% | 1.9% |
| Feb 2026 | 57.8% | 25.9% | 9.7% | 4.4% | 2.3% |
| Mar 2026 | 62.4% | 22.8% | 8.9% | 3.8% | 2% |
| Apr 2026 | 57.7% | 25.8% | 10.1% | 4.1% | 2.3% |
| May 2026 | 57.5% | 25.7% | 10.9% | 4% | 1.9% |
| Jun 2026 | 57.5% | 25.8% | 10.8% | 4% | 1.9% |
| Jul 2026 | 54.2% | 29.7% | 10.2% | 4.1% | 1.8% |
| Aug 2026 | 58.2% | 26.1% | 10.2% | 4% | 1.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.2% | 6.1M | +22.4% | +4 points | |
| 2, held 2nd | 26.1% | 2.7M | 0% | -3.6 points | |
| 3, held 3rd | 10.2% | 1.1M | +13.2% | -0.1 points | |
| 4, held 4th | 4% | 422K | +12% | -0.1 points | |
| 5, held 5th | 1.6% | 165K | 0% | -0.2 points |
1.
AirPods58.2%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +4 points.
2.
Sony26.1%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.6 points.
3.
Bose10.2%
Held 3rd. 1.1M estimated branded searches, +13.2% vs prior month. Share -0.1 points.
4.
Samsung4%
Held 4th. 422K estimated branded searches, +12% vs prior month. Share -0.1 points.
5.
Jabra1.6%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among earbud brands worldwide?
5 brands
In August 2026, AirPods was the most searched among earbud brands worldwide, with an estimated 6.1M branded searches and 58.2% estimated Share of Search within this set. Sony is in 2nd place, 32.1 percentage points behind at 26.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| AirPods | 60.4% → 58.2% | 64.7%Dec 2025 | 54.2%Jul 2026 | 1st |
| Sony | 22.1% → 26.1% | 29.7%Jul 2026 | 19.2%Nov 2025 | 2nd |
| Bose | 10.6% → 10.2% | 12.1%Nov 2025 | 8.9%Mar 2026 | 3rd |
| Samsung | 4.5% → 4% | 4.5%Oct 2025 | 2.8%Dec 2025 | 4th |
| Jabra | 2.4% → 1.6% | 2.4%Oct 2025 | 1.4%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, AirPods’ estimated Share of Search among earbud brands worldwide decreased from 60.4% to 58.2%.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among earbud brands worldwide increased from 22.1% to 26.1%.
- Across the 11 months ending August 2026, Jabra’s estimated Share of Search among earbud brands worldwide decreased from 2.4% to 1.6%.
- Across the 11 months ending August 2026, AirPods’ estimated Share of Search among earbud brands worldwide peaked at 64.7% in December 2025 and was lowest at 54.2% in July 2026.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among earbud brands worldwide peaked at 29.7% in July 2026 and was lowest at 19.2% in November 2025.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among earbud brands worldwide peaked at 12.1% in November 2025 and was lowest at 8.9% in March 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among earbud brands worldwide peaked at 4.5% in October 2025 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, Jabra’s estimated Share of Search among earbud brands worldwide peaked at 2.4% in October 2025 and was lowest at 1.4% in December 2025.
- Across the 11 months ending August 2026, Bose and Samsung held steady: their estimated Share of Search among earbud brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for earbud brands worldwide in August 2026?
4 changes
In August 2026, AirPods gained estimated Share of Search among earbud brands worldwide, from 54.2% to 58.2%.
In August 2026, Sony lost estimated Share of Search among earbud brands worldwide, from 29.7% to 26.1%.
Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026.
Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
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