How popular isBose in search?
In August 2026, there were an estimated 1.1M branded searches for Bose worldwide which held steady over the last 11 months. Bose holds 10.2% estimated Share of Search among earbud brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Bose and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which earbud brands compete with Bose?
Share of Search by month for AirPods, Sony, Bose, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | Sony | Bose | Samsung | Jabra |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 22.1% | 10.6% | 4.5% | 2.4% |
| Nov 2025 | 64% | 19.2% | 12.1% | 3% | 1.7% |
| Dec 2025 | 64.7% | 19.4% | 11.7% | 2.8% | 1.4% |
| Jan 2026 | 58.4% | 26.2% | 9.7% | 3.8% | 1.9% |
| Feb 2026 | 57.8% | 25.9% | 9.7% | 4.4% | 2.3% |
| Mar 2026 | 62.4% | 22.8% | 8.9% | 3.8% | 2% |
| Apr 2026 | 57.7% | 25.8% | 10.1% | 4.1% | 2.3% |
| May 2026 | 57.5% | 25.7% | 10.9% | 4% | 1.9% |
| Jun 2026 | 57.5% | 25.8% | 10.8% | 4% | 1.9% |
| Jul 2026 | 54.2% | 29.7% | 10.2% | 4.1% | 1.8% |
| Aug 2026 | 58.2% | 26.1% | 10.2% | 4% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.2% | 6.1M | +22.4% | +4 points | |
| 2, held 2nd | 26.1% | 2.7M | 0% | -3.6 points | |
| 3, held 3rd | 10.2% | 1.1M | +13.2% | -0.1 points | |
| 4, held 4th | 4% | 422K | +12% | -0.1 points | |
| 5, held 5th | 1.6% | 165K | 0% | -0.2 points |
1.
AirPods58.2%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +4 points.
2.
Sony26.1%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.6 points.
3.
Bose10.2%
Held 3rd. 1.1M estimated branded searches, +13.2% vs prior month. Share -0.1 points.
4.
Samsung4%
Held 4th. 422K estimated branded searches, +12% vs prior month. Share -0.1 points.
5.
Jabra1.6%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Bose and its closest rivals
How has branded search demand for Bose changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bose worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among earbud brands worldwide peaked at 12.1% in November 2025 and was lowest at 8.9% in March 2026.
How did search popularity change for earbud brands worldwide in August 2026?
4 changes
In August 2026, AirPods gained estimated Share of Search among earbud brands worldwide, from 54.2% to 58.2%.
In August 2026, Sony lost estimated Share of Search among earbud brands worldwide, from 29.7% to 26.1%.
Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026.
Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
Where does Bose compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart speaker brands | 3rd of 5 | 0.13% | Show ranking |
| Earbud brands | 3rd of 5 | 10.2% | Shown above |
| Party speaker brands | 4th of 6 | 13.3% | Show ranking |
| Pa systems | 3rd of 6 | 14.3% | Show ranking |
| Soundbar brands | 2nd of 5 | 20.9% | Show ranking |
| Portable speaker brands | 1st of 5 | 32.8% | Show ranking |
| Over-ear headphone brands | 1st of 5 | 59.8% | Show ranking |
How is Bose measured?
Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- bluetooth speaker bose
- bose bluetooth speaker
- bose com
- bose headphone
- bose quietcomfort
- bose soundlink
- bose speaker
- headphone bose
- speaker bose
Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bose your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.