Brandwave

How popular isBose in search?

In August 2026, there were an estimated 1.1M branded searches for Bose worldwide which held steady over the last 11 months. Bose holds 59.8% estimated Share of Search among over-ear headphone brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bose59.8%
  2. Audio-Technica15.8%
  3. Bowers & Wilkins10.5%
  4. Beyerdynamic8.4%
  5. Sennheiser5.6%
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Which over-ear headphone brands compete with Bose?

Bose against over-ear headphone brands worldwide, by month

Share of Search by month for Bose, Audio-Technica, Bowers & Wilkins, Beyerdynamic, Sennheiser. The figures are in the table below the chart.

View monthly share of search table
MonthBoseAudio-TechnicaBowers & WilkinsBeyerdynamicSennheiser
Oct 202555.4%17.4%11.3%9.5%6.3%
Nov 202561.2%14.7%9.5%9.3%5.3%
Dec 202561.7%15.2%10.1%8.4%4.6%
Jan 202651.6%20.5%11.1%10.8%5.9%
Feb 202652.5%18.7%11.5%11.1%6.3%
Mar 202653.7%17.3%11.2%10.7%7.2%
Apr 202655.9%17.3%11.5%9.2%6.1%
May 202655.8%16.2%12.9%8.8%6.2%
Jun 202655.4%16.6%13.2%8.9%5.9%
Jul 202656.4%17.3%11.5%8.9%6%
Aug 202659.8%15.8%10.5%8.4%5.6%
Sep 2026—————

  1. 1.Bose

    59.8%

    Held 1st. 1.1M estimated branded searches, +13.2% vs prior month. Share +3.4 points.

  2. 2.Audio-Technica

    15.8%

    Held 2nd. 282K estimated branded searches, -2.6% vs prior month. Share -1.5 points.

  3. 3.Bowers & Wilkins

    10.5%

    Held 3rd. 187K estimated branded searches, -2.5% vs prior month. Share -1 points.

  4. 4.Beyerdynamic

    8.4%

    Held 4th. 150K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Sennheiser

    5.6%

    Held 5th. 100K estimated branded searches, +0.09% vs prior month. Share -0.4 points.

Compare search popularity between Bose and its closest rivals

How has branded search demand for Bose changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bose worldwide held steady at 1.1M.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide increased from 55.4% to 59.8%.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide peaked at 61.7% in December 2025 and was lowest at 51.6% in January 2026.

How did search popularity change for over-ear headphone brands worldwide in August 2026?

  1. In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%.

  2. In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.

  3. In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%.

  4. In August 2026, Beyerdynamic lost estimated Share of Search among over-ear headphone brands worldwide, from 8.9% to 8.4%.

  5. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

Where does Bose compete?

Bose is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart speaker brands3rd of 50.13%Show ranking
Earbud brands3rd of 510.2%Show ranking
Party speaker brands4th of 613.3%Show ranking
Pa systems3rd of 614.3%Show ranking
Soundbar brands2nd of 520.9%Show ranking
Portable speaker brands1st of 532.8%Show ranking
Over-ear headphone brands1st of 559.8%Shown above

How is Bose measured?

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • bluetooth speaker bose
  • bose bluetooth speaker
  • bose com
  • bose headphone
  • bose quietcomfort
  • bose soundlink
  • bose speaker
  • headphone bose
  • speaker bose

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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