Brandwave

How popular isAudio-Technica in search?

In August 2026, there were an estimated 282K branded searches for Audio-Technica worldwide which is down 16.3% over the last 11 months. Audio-Technica holds 15.8% estimated Share of Search among over-ear headphone brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bose59.8%
  2. Audio-Technica15.8%
  3. Bowers & Wilkins10.5%
  4. Beyerdynamic8.4%
  5. Sennheiser5.6%
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Which over-ear headphone brands compete with Audio-Technica?

Audio-Technica against over-ear headphone brands worldwide, by month

Share of Search by month for Bose, Audio-Technica, Bowers & Wilkins, Beyerdynamic, Sennheiser. The figures are in the table below the chart.

View monthly share of search table
MonthBoseAudio-TechnicaBowers & WilkinsBeyerdynamicSennheiser
Oct 202555.4%17.4%11.3%9.5%6.3%
Nov 202561.2%14.7%9.5%9.3%5.3%
Dec 202561.7%15.2%10.1%8.4%4.6%
Jan 202651.6%20.5%11.1%10.8%5.9%
Feb 202652.5%18.7%11.5%11.1%6.3%
Mar 202653.7%17.3%11.2%10.7%7.2%
Apr 202655.9%17.3%11.5%9.2%6.1%
May 202655.8%16.2%12.9%8.8%6.2%
Jun 202655.4%16.6%13.2%8.9%5.9%
Jul 202656.4%17.3%11.5%8.9%6%
Aug 202659.8%15.8%10.5%8.4%5.6%
Sep 2026—————

  1. 1.Bose

    59.8%

    Held 1st. 1.1M estimated branded searches, +13.2% vs prior month. Share +3.4 points.

  2. 2.Audio-Technica

    15.8%

    Held 2nd. 282K estimated branded searches, -2.6% vs prior month. Share -1.5 points.

  3. 3.Bowers & Wilkins

    10.5%

    Held 3rd. 187K estimated branded searches, -2.5% vs prior month. Share -1 points.

  4. 4.Beyerdynamic

    8.4%

    Held 4th. 150K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Sennheiser

    5.6%

    Held 5th. 100K estimated branded searches, +0.09% vs prior month. Share -0.4 points.

Compare search popularity between Audio-Technica and its closest rivals

How has branded search demand for Audio-Technica changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Audio-Technica worldwide fell from 337K to 282K.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide decreased from 17.4% to 15.8%.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide peaked at 20.5% in January 2026 and was lowest at 14.7% in November 2025.

How did search popularity change for over-ear headphone brands worldwide in August 2026?

  1. In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%.

  2. In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.

  3. In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%.

  4. In August 2026, Beyerdynamic lost estimated Share of Search among over-ear headphone brands worldwide, from 8.9% to 8.4%.

  5. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

Where does Audio-Technica compete?

Audio-Technica is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Studio headphone brands2nd of 68.4%Show ranking
Over-ear headphone brands2nd of 515.8%Shown above
Turntable brands2nd of 625.7%Show ranking
Podcast microphone brands1st of 629.7%Show ranking
Microphone brands1st of 640.7%Show ranking
Dj headphone brands1st of 647.5%Show ranking
Turntable cartridge brands1st of 666.4%Show ranking

How is Audio-Technica measured?

Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • audio technica
  • audio technica headphones
  • audio-technica
  • audio-technica com
  • audio-technica headphone
  • headphone audio-technica

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How the Brand Demand Index is measured

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