Turntable brands:Which brands are most popular in search?
In August 2026, Pro-Ject was the most searched among turntable brands worldwide, with an estimated 673K branded searches and 61.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the turntable brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pro-Ject, Audio-Technica, Rega, Victrola. The figures are in the table below the chart.
View monthly share of search table
| Month | Pro-Ject | Audio-Technica | Rega | Victrola | Fluance | U-Turn |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 25.5% | 8.3% | 2.5% | 1.1% | 0.33% |
| Nov 2025 | 59% | 29.5% | 6.5% | 2.9% | 1.6% | 0.47% |
| Dec 2025 | 58.1% | 28.5% | 7.8% | 3.5% | 1.6% | 0.57% |
| Jan 2026 | 57.7% | 28.3% | 9.5% | 2.8% | 1.3% | 0.46% |
| Feb 2026 | 64.1% | 23.2% | 8.6% | 2.6% | 1.2% | 0.42% |
| Mar 2026 | 65.9% | 22.6% | 7.2% | 2.7% | 1.2% | 0.43% |
| Apr 2026 | 66.5% | 21.9% | 7.3% | 2.7% | 1.2% | 0.44% |
| May 2026 | 66.3% | 22.2% | 7.3% | 2.7% | 1.2% | 0.35% |
| Jun 2026 | 61.7% | 25.8% | 8.3% | 2.5% | 1.4% | 0.4% |
| Jul 2026 | 61.2% | 26.3% | 8.2% | 2.5% | 1.3% | 0.4% |
| Aug 2026 | 61.3% | 25.7% | 8.2% | 3% | 1.3% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.3% | 673K | 0% | 0 points | |
| 2, held 2nd | 25.7% | 282K | -2.6% | -0.7 points | |
| 3, held 3rd | 8.2% | 90.5K | 0% | 0 points | |
| 4, held 4th | 3% | 33.1K | +22.1% | +0.5 points | |
| 5, held 5th | 1.3% | 14.8K | 0% | 0 points | |
| 6, held 6th | 0.49% | 5.4K | +22.7% | +0.1 points |
1.
Pro-Ject61.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.
25.7%
Held 2nd. 282K estimated branded searches, -2.6% vs prior month. Share -0.7 points.
3.
Rega8.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.Victrola
3%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.
5.Fluance
1.3%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
6.U-Turn
0.49%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Pro-Ject vs Audio-Technica: compare search popularity- Pro-Ject vs Rega: compare search popularity
- Pro-Ject vs Victrola: compare search popularity
- Audio-Technica vs Rega: compare search popularity
- Audio-Technica vs Victrola: compare search popularity
- Rega vs Victrola: compare search popularity
- Compare any of these brands
Which brand is most popular in search among turntable brands worldwide?
6 brands
In August 2026, Pro-Ject was the most searched among turntable brands worldwide, with an estimated 673K branded searches and 61.3% estimated Share of Search within this set. Audio-Technica is in 2nd place, 35.6 percentage points behind at 25.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Pro-Ject | 62.2% → 61.3% | 66.5%Apr 2026 | 57.7%Jan 2026 | 1st |
| Audio-Technica | 25.5% → 25.7% | 29.5%Nov 2025 | 21.9%Apr 2026 | 2nd |
| Rega | 8.3% → 8.2% | 9.5%Jan 2026 | 6.5%Nov 2025 | 3rd |
| Victrola | 2.5% → 3% | 3.5%Dec 2025 | 2.5%Jul 2026 | 4th |
| Fluance | 1.1% → 1.3% | 1.6%Nov 2025 | 1.1%Oct 2025 | 5th |
| U-Turn | 0.33% → 0.49% | 0.57%Dec 2025 | 0.33%Oct 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Pro-Ject’s estimated Share of Search among turntable brands worldwide decreased from 62.2% to 61.3%.
- Across the 11 months ending August 2026, Victrola’s estimated Share of Search among turntable brands worldwide increased from 2.5% to 3%.
- Across the 11 months ending August 2026, Pro-Ject’s estimated Share of Search among turntable brands worldwide peaked at 66.5% in April 2026 and was lowest at 57.7% in January 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable brands worldwide peaked at 29.5% in November 2025 and was lowest at 21.9% in April 2026.
- Across the 11 months ending August 2026, Rega’s estimated Share of Search among turntable brands worldwide peaked at 9.5% in January 2026 and was lowest at 6.5% in November 2025.
- Across the 11 months ending August 2026, Victrola’s estimated Share of Search among turntable brands worldwide peaked at 3.5% in December 2025 and was lowest at 2.5% in July 2026.
- Across the 11 months ending August 2026, Audio-Technica, Rega, Fluance and U-Turn held steady: their estimated Share of Search among turntable brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for turntable brands worldwide in August 2026?
5 changes
In August 2026, Victrola gained estimated Share of Search among turntable brands worldwide, from 2.5% to 3%.
In August 2026, Audio-Technica lost estimated Share of Search among turntable brands worldwide, from 26.3% to 25.7%.
Estimated monthly branded searches for U-Turn worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
Estimated monthly branded searches for Pro-Ject worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
Estimated monthly branded searches for Rega worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
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