Technics vs U-Turn:Which is more popular?
In September 2026, Technics had more branded searches than U-Turn among turntable brands worldwide. Technics had about 165,000 branded searches, while U-Turn had 94,900. Technics made up 24.4% of all turntable brand searches we track, and U-Turn accounted for 14%. When we asked ChatGPT and Google AI Overviews about turntable brands, Technics appeared in three of the five answers and U-Turn in two. Technics was mentioned before U-Turn in two out of three answers that named either.
Who do people search for more?
Technics, about 74% more searches than U-Turn
Who does AI mention more?
Technics, mentioned in 3 of 5 answers, U-Turn in 2
Who does AI recommend more?
Technics, named ahead of U-Turn in 2 of 3 answers
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Top turntable brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Technics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. U-Turn was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Technics was listed before U-Turn in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Audio-Technica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fluance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Technics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rega3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pro-Ject3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
U-Turn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Victrola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about turntable brands
5 answers
Asked ChatGPT
“Which turntable brand should I buy?”
Asked ChatGPT
“What are the best turntable brands?”
Asked ChatGPT
“What's the best turntable brand for vinyl listening?”
Searched Google, AI Overview
“best turntable”
Searched Google, AI Overview
“vinyl record player”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Technics or U-Turn more popular in search?
This chart shows how often people search Google for Technics and U-Turn by name. Each line represents a brand's share of searches for all seven turntable brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Technics, U-Turn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Audio-Technica | Technics | Rega | U-Turn | Victrola | Fluance | Pro-Ject |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 21.3% | 14.9% | 14.7% | 4.6% | 2.9% | 2.9% |
| Nov 2025 | 42.2% | 23.1% | 11.3% | 11.1% | 4.9% | 4.2% | 3.1% |
| Dec 2025 | 39.1% | 21.4% | 12.6% | 12.6% | 5.8% | 4.3% | 4.3% |
| Jan 2026 | 39.8% | 21.7% | 15.5% | 12.6% | 4.8% | 3.3% | 2.4% |
| Feb 2026 | 35.1% | 23.5% | 16.6% | 13.7% | 5.1% | 3.5% | 2.6% |
| Mar 2026 | 35.1% | 23.6% | 13.7% | 16.5% | 5.1% | 3.5% | 2.6% |
| Apr 2026 | 36.1% | 24.2% | 14.1% | 14.1% | 5.2% | 3.6% | 2.7% |
| May 2026 | 36.4% | 24.4% | 14.2% | 14% | 5.2% | 3.7% | 2.2% |
| Jun 2026 | 38.4% | 21.1% | 15% | 14.8% | 4.5% | 3.9% | 2.3% |
| Jul 2026 | 37.4% | 20.5% | 14.6% | 17.4% | 4.4% | 3.5% | 2.2% |
| Aug 2026 | 36.1% | 24.2% | 14.1% | 14.1% | 5.1% | 3.6% | 2.7% |
| Sep 2026 | 36.4% | 24.4% | 14.2% | 14% | 5.2% | 3.7% | 2.2% |
How has the Technics and U-Turn comparison changed over the last 12 months?
3 findings
- Technics was ahead of U-Turn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Technics’ share of searches among turntable brands worldwide moved from 21.3% to 24.4%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, U-Turn’s share of searches among turntable brands worldwide moved from 14.7% to 14%, and its estimated monthly branded searches moved from 114K to 94.9K.
How did search popularity change for turntable brands worldwide in September 2026?
1 change
Estimated monthly branded searches for U-Turn worldwide fell 17% over 12 measured months, from 114K to 94.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Technics’ and U-Turn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among turntable brands
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