Brandwave

How popular isU-Turn in search?

In August 2026, there were an estimated 5.4K branded searches for U-Turn worldwide which is up 22.7% over the last 11 months. U-Turn holds 0.49% estimated Share of Search among turntable brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pro-Ject61.3%
  2. Audio-Technica25.7%
  3. Rega8.2%
  4. Victrola3%
  5. Fluance1.3%
  6. U-Turn0.49%
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Which turntable brands compete with U-Turn?

U-Turn against turntable brands worldwide, by month

Share of Search by month for Pro-Ject, Audio-Technica, Rega, Victrola, U-Turn. The figures are in the table below the chart.

View monthly share of search table
MonthPro-JectAudio-TechnicaRegaVictrolaFluanceU-Turn
Oct 202562.2%25.5%8.3%2.5%1.1%0.33%
Nov 202559%29.5%6.5%2.9%1.6%0.47%
Dec 202558.1%28.5%7.8%3.5%1.6%0.57%
Jan 202657.7%28.3%9.5%2.8%1.3%0.46%
Feb 202664.1%23.2%8.6%2.6%1.2%0.42%
Mar 202665.9%22.6%7.2%2.7%1.2%0.43%
Apr 202666.5%21.9%7.3%2.7%1.2%0.44%
May 202666.3%22.2%7.3%2.7%1.2%0.35%
Jun 202661.7%25.8%8.3%2.5%1.4%0.4%
Jul 202661.2%26.3%8.2%2.5%1.3%0.4%
Aug 202661.3%25.7%8.2%3%1.3%0.49%
Sep 2026——————

  1. 1.Pro-Ject

    61.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Audio-Technica

    25.7%

    Held 2nd. 282K estimated branded searches, -2.6% vs prior month. Share -0.7 points.

  3. 3.Rega

    8.2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Victrola

    3%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  5. 5.Fluance

    1.3%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.U-Turn

    0.49%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between U-Turn and its closest rivals

How has branded search demand for U-Turn changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for U-Turn worldwide rose from 4.4K to 5.4K.
  • Across the 11 months ending August 2026, U-Turn’s estimated Share of Search among turntable brands worldwide held steady, from 0.33% to 0.49%.

How did search popularity change for turntable brands worldwide in August 2026?

  1. In August 2026, Victrola gained estimated Share of Search among turntable brands worldwide, from 2.5% to 3%.

  2. In August 2026, Audio-Technica lost estimated Share of Search among turntable brands worldwide, from 26.3% to 25.7%.

  3. Estimated monthly branded searches for U-Turn worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Pro-Ject worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

  5. Estimated monthly branded searches for Rega worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

How is U-Turn measured?

Brandwave collects information about searches that people make online using U-Turn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • u-turn turntable

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How the Brand Demand Index is measured

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