Brandwave

How popular isTechnics?

In September 2026, people searched for Technics by name about 165,000 times worldwide, about the same as the previous year. These searches made up 24.4% of all global turntable brand searches, placing Technics second out of seven brands. When we asked both ChatGPT and Google AI Overviews about turntable brands, Technics appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Technics is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Audio-TechnicaShare of searches 36.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TechnicsShare of searches 24.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. RegaShare of searches 14.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. U-TurnShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. VictrolaShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+2 more

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Top turntable brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Technics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Technics is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Audio-Technica1st
  2. Rega2nd
  3. Fluance3rd
  4. Pro-Ject4th
  5. Technics5th
  6. Victrola6th
  7. U-Turn7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Audio-Technica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fluance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Technics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rega3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pro-Ject3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U-Turn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victrola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about turntable brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which turntable brands compete with Technics?

Technics against turntable brands worldwide, by month

Share of searches by month for Audio-Technica, Technics, Rega, U-Turn, Victrola, Fluance, Pro-Ject. The figures are in the table below the chart.

View monthly share of searches table
MonthAudio-TechnicaTechnicsRegaU-TurnVictrolaFluancePro-Ject
Oct 202538.8%21.3%14.9%14.7%4.6%2.9%2.9%
Nov 202542.2%23.1%11.3%11.1%4.9%4.2%3.1%
Dec 202539.1%21.4%12.6%12.6%5.8%4.3%4.3%
Jan 202639.8%21.7%15.5%12.6%4.8%3.3%2.4%
Feb 202635.1%23.5%16.6%13.7%5.1%3.5%2.6%
Mar 202635.1%23.6%13.7%16.5%5.1%3.5%2.6%
Apr 202636.1%24.2%14.1%14.1%5.2%3.6%2.7%
May 202636.4%24.4%14.2%14%5.2%3.7%2.2%
Jun 202638.4%21.1%15%14.8%4.5%3.9%2.3%
Jul 202637.4%20.5%14.6%17.4%4.4%3.5%2.2%
Aug 202636.1%24.2%14.1%14.1%5.1%3.6%2.7%
Sep 202636.4%24.4%14.2%14%5.2%3.7%2.2%

  1. 1.Audio-Technica

    36.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Technics

    24.4%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Rega

    14.2%

    Held 3rd. 95.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.U-Turn

    14%

    Held 4th. 94.9K estimated branded searches, -1% vs prior month. Share -0.1 points.

  5. 5.Victrola

    5.2%

    Held 5th. 35K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fluance

    3.7%

    Held 6th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pro-Ject

    2.2%

    Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare popularity between Technics and its closest rivals

Every comparison with Technics

6 comparisons

How has branded search demand for Technics changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Technics worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Technics’ share of searches among turntable brands worldwide increased from 21.3% to 24.4%.
  • Across the 12 months ending September 2026, Technics’ share of searches among turntable brands worldwide peaked at 24.4% in May 2026 and was lowest at 20.5% in July 2026.

How did search popularity change for turntable brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Pro-Ject worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Audio-Technica worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  3. Estimated monthly branded searches for U-Turn worldwide fell 17% over 12 measured months, from 114K to 94.9K in September 2026.

  4. Estimated monthly branded searches for Rega worldwide fell 16.9% over 12 measured months, from 115K to 95.9K in September 2026.

How are Technics’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Technics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • technics

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How the Brand Demand Index is measured

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