Technics vs Victrola:Which is searched more?
In September 2026, Technics had more branded searches than Victrola among turntable brands worldwide. Technics had about 165,000 branded searches, while Victrola had 35,000. Technics made up 24.4% of all turntable brand searches we track, and Victrola accounted for 5.2%. These are worldwide searches for English-language branded terms.
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Is Technics or Victrola more popular in search?
Compare the turntable brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Technics, Victrola. The figures are in the table below the chart.
View monthly share of searches table
| Month | Audio-Technica | Technics | Rega | U-Turn | Victrola | Fluance | Pro-Ject |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 21.3% | 14.9% | 14.7% | 4.6% | 2.9% | 2.9% |
| Nov 2025 | 42.2% | 23.1% | 11.3% | 11.1% | 4.9% | 4.2% | 3.1% |
| Dec 2025 | 39.1% | 21.4% | 12.6% | 12.6% | 5.8% | 4.3% | 4.3% |
| Jan 2026 | 39.8% | 21.7% | 15.5% | 12.6% | 4.8% | 3.3% | 2.4% |
| Feb 2026 | 35.1% | 23.5% | 16.6% | 13.7% | 5.1% | 3.5% | 2.6% |
| Mar 2026 | 35.1% | 23.6% | 13.7% | 16.5% | 5.1% | 3.5% | 2.6% |
| Apr 2026 | 36.1% | 24.2% | 14.1% | 14.1% | 5.2% | 3.6% | 2.7% |
| May 2026 | 36.4% | 24.4% | 14.2% | 14% | 5.2% | 3.7% | 2.2% |
| Jun 2026 | 38.4% | 21.1% | 15% | 14.8% | 4.5% | 3.9% | 2.3% |
| Jul 2026 | 37.4% | 20.5% | 14.6% | 17.4% | 4.4% | 3.5% | 2.2% |
| Aug 2026 | 36.1% | 24.2% | 14.1% | 14.1% | 5.1% | 3.6% | 2.7% |
| Sep 2026 | 36.4% | 24.4% | 14.2% | 14% | 5.2% | 3.7% | 2.2% |
How has the Technics and Victrola comparison changed over the last 12 months?
3 findings
- Technics was ahead of Victrola in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Technics’ share of searches among turntable brands worldwide moved from 21.3% to 24.4%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Victrola’s share of searches among turntable brands worldwide moved from 4.6% to 5.2%, and its estimated monthly branded searches moved from 35.5K to 35K.
How did search popularity change for turntable brands worldwide in September 2026?
0 changes
Neither Technics nor Victrola moved beyond provider rounding among turntable brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Technics’ and Victrola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among turntable brands
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