Audio-Technica vs U-Turn:Which is searched more?
In September 2026, Audio-Technica had more branded searches than U-Turn among turntable brands worldwide. Audio-Technica had about 246,000 branded searches, while U-Turn had 94,900. Audio-Technica made up 36.4% of all turntable brand searches we track, and U-Turn accounted for 14%. These are worldwide searches for English-language branded terms.
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Is Audio-Technica or U-Turn more popular in search?
Compare the turntable brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Audio-Technica, U-Turn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Audio-Technica | Technics | Rega | U-Turn | Victrola | Fluance | Pro-Ject |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 21.3% | 14.9% | 14.7% | 4.6% | 2.9% | 2.9% |
| Nov 2025 | 42.2% | 23.1% | 11.3% | 11.1% | 4.9% | 4.2% | 3.1% |
| Dec 2025 | 39.1% | 21.4% | 12.6% | 12.6% | 5.8% | 4.3% | 4.3% |
| Jan 2026 | 39.8% | 21.7% | 15.5% | 12.6% | 4.8% | 3.3% | 2.4% |
| Feb 2026 | 35.1% | 23.5% | 16.6% | 13.7% | 5.1% | 3.5% | 2.6% |
| Mar 2026 | 35.1% | 23.6% | 13.7% | 16.5% | 5.1% | 3.5% | 2.6% |
| Apr 2026 | 36.1% | 24.2% | 14.1% | 14.1% | 5.2% | 3.6% | 2.7% |
| May 2026 | 36.4% | 24.4% | 14.2% | 14% | 5.2% | 3.7% | 2.2% |
| Jun 2026 | 38.4% | 21.1% | 15% | 14.8% | 4.5% | 3.9% | 2.3% |
| Jul 2026 | 37.4% | 20.5% | 14.6% | 17.4% | 4.4% | 3.5% | 2.2% |
| Aug 2026 | 36.1% | 24.2% | 14.1% | 14.1% | 5.1% | 3.6% | 2.7% |
| Sep 2026 | 36.4% | 24.4% | 14.2% | 14% | 5.2% | 3.7% | 2.2% |
How has the Audio-Technica and U-Turn comparison changed over the last 12 months?
3 findings
- Audio-Technica was ahead of U-Turn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audio-Technica’s share of searches among turntable brands worldwide moved from 38.8% to 36.4%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, U-Turn’s share of searches among turntable brands worldwide moved from 14.7% to 14%, and its estimated monthly branded searches moved from 114K to 94.9K.
How did search popularity change for turntable brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Audio-Technica worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for U-Turn worldwide fell 17% over 12 measured months, from 114K to 94.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Audio-Technica’s and U-Turn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
1 branded search term
- audio-technica
U-Turn
2 branded search terms
- u turn
- u-turn turntable
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